Vietnam’s cinematic appeal lies in its diverse settings, from terraced mountains and limestone karsts to bustling markets and ancient towns. Its mix of ethnic vibes, buzzing street life, and old traditions gives directors a goldmine for storytelling.

Cinema is not only the seventh art but also one of the most powerful communication channels for promoting the image of Vietnam — its people, culture, and landscapes. This, in turn, helps attract high-quality tourists and elevate the national tourism brand.