Vietnamese businesses operating on cross-border e-commerce platforms need to carefully select products that meet market demand and focus on brand building for sustainable growth, according to Gijae Seong, CEO of Amazon Global Selling Vietnam.

Vietnam has transformed itself to emerge as a major global production hub capable of supplying a wide range of products at competitive prices and with improving quality, Deputy Minister of Industry and Trade Phan Thi Thang said at the Export Forum on Connecting International Supply Chains in Ho Chi Minh City on June 6.

While US e-commerce site Amazon is a hit for many Vietnamese businesses, some struggle to profitably do business on the platform since operating expenses are high.

Digital platforms have played a key role in helping Vietnamese firms take their high-quality products to the world, insiders have said.

As more and more Vietnamese businesses are using international e-commerce platforms such as Amazon, eBay and Alibaba to expand market, experts have advised domestic firms to pay greater attention to the protection of trademark in the cyberspace, especially during online exporting activities.

Training human resources in e-commerce is among focuses in plans on e-commerce development for 2024 of many localities, according to the Vietnam E-commerce and Digital Economic Agency under the Ministry of Industry and Trade (MoIT).

Amazon said on May 7 it will invest 9 billion USD in Singapore over the next four years to expand its cloud computing capabilities in the island city.

Removing barriers hindering trans-border e-commerce activities is a current concern of many ministries, sectors and businesses, in the context that despite their advantages in export, Vietnamese firms engaging in the activities have still faced many difficulties.

The number of Vietnamese trade partners on Amazon also soared 40% with thousands of Vietnamese enterprises seizing their global growth prospects with Amazon, proving their flexibility and tenacity amid economic challenges

Further opportunities will be unlocked for Vietnamese home and kitchen decor and its furniture industry by tapping into the strong foundation of traditional long-standing craft villages, natural material resources and manufacturing capacity.

The Ministry of Industry and Trade (MoIT)'s E-commerce and Digital Economy Agency (iDEA) said it will coordinate with Amazon Global Selling to organise a cross-border e-commerce conference, which is expected to help Vietnamese businesses seek online export opportunities.

Viettel is the most valuable telecoms brand in Southeast Asia and the 17th in the world, according to the latest Brand Finance Global 500.

Vietnam will promote the use of e-commerce channels to expand export markets and enable enterprises to participate in foreign distribution networks.

Nearly 10 million made-in-Vietnam products were sold globally through Amazon - the world’s largest e-commerce platform - over the past 12 months.

According to an E-Commerce and Digital Economy Department representative, Vietnam's e-commerce in 2022 will continue to record double-digit growth and rise to the third position in Southeast Asia.

Vietnam’s e-commerce market will become the fastest-growing in Southeast Asia by 2026, head of Amazon Global Selling Vietnam Gijae Seong cited a recent report while addressing the launch of the Amazon Week in Hanoi on October 27.

A poetry collection from five female translators based in Hanoi, entitled Ngu Sac Anh Sang (5 Sights of Light), has been introduced to Canadian readers by Ukiyoto Publishing.

The Thai Ministry of Commerce has signed a memorandum of understanding (MoU) to promote transboundary online trade among Thailand’s small enterprises. The initiative aims to add at least 300 million THB to the economy within 3 years.

Vietnam is gradually shifting to a digital economy in which cross-border trading is becoming the core factor, an official from the Ministry of Planning and Investment (MPI) told a webinar on e-commerce held on March 22.

Vietnamese small and medium-sized enterprises (SMEs) sold nearly 7.2 million products to Amazon customers around the world, average 14 products every minute, from September 1, 2020 to August 31, 2021, according to Amazon Global Selling.