A Vietnamese costume parade will be held as part of the festival, expected to be the largest-ever of its kind with thousands of participants in traditional costumes of the three regions across Vietnam.
The Ao Dai exhibition provides an opportunity for the public to have better understanding of the history of the Vietnamese traditional dress, and visitors can also experience Hue’s traditional crafts or the steps of making Ao Dai.
At an event in Hanoi on April 13, over 40 designers, models, and students showcased Ao dai collections inspired by the four seasons, regional cultures, and the Vietnam Women’s Union’s symbolic dove, representing peace and aspiration.
Situated in Hoa Lam commune, Ung Hoa district, Hanoi, Trach Xa village is renowned for its tailor-made traditional long dress or ao dai. What makes Trach Xa ao dai unique is the meticulous craftsmanship and distinctive tailoring techniques. In 2004, Trach Xa was recognized as a traditional ao dai craft village by former Ha Tay province. Last year, the Trach Xa tailoring craft with a history spanning over 1,000 years was recognized as a National Intangible Cultural Heritage.
An art programme to honour and promote traditional cultural values and the beauty and grace of Ao dai has opened in Ho Chi Minh City. It includes presentations of new Ao dai collections for adults and kids.
The event aims to deepen awareness among young Vietnamese Americans and international audiences about the beauty and significance of Vietnamese culture.
For many years, designer Link An has captivated the public, especially actors, models, and celebrities, with her seasonal “ao dai” collections, each featuring a unique theme. Using traditional silk and velvet, An weaves cultural stories and historical references into every design, transforming “ao dai” from a mere garment into a symbol of heritage. Her creations evoke a deep appreciation for this attire, especially during the traditional Tet holiday.
Metric, an e-commerce data analytics platform, has released its business report on Tet 2025 ao dai sales. Online platforms, including Shopee and TikTok Shop, generated sales of approximately 8.51 million USD within a one-month period from December 20, 2024, to January 19, 2025.
Vietnam's rich cultural heritage continues to captivate hearts worldwide, with an increasing number of foreign friends embracing, preserving and spreading its timeless allure.
For foreign diplomats working in Vietnam, the traditional Tet holiday is a special occasion, bringing them excitement and a better understanding of local culture and the soul of the local people.
Recently, young Vietnamese designers have been trying various ways to revitalize the traditional ao dai through creative designs and striking collections. They skillfully blend traditional cultural values with modern styles, creating fresh adaptations that preserve the essence of this national garment.
More than 70,000 women from across the capital city of Hanoi dressed up in Ao dai (traditional long dress) and participated in a folk dance ensemble on October 20 to mark the 70th anniversary of the liberation of Hanoi and the 94th founding anniversary of the Vietnam Women’s Union.
The Tourism Authority of Hanoi, in collaboration with the Hanoi Transport Corporation, on October 4 organised a city bus programme named “Tinh hoa ao dai” (the quintessence of ‘ao dai’), within the framework of the Hanoi Tourism Ao Dai Festival 2024.
The Hanoi Ao dai campaign was kicked off on the first day of October, as part of the activities to celebrate the 70th anniversary of the capital’s liberation (October 10, 1954 - 2024) and the 94th founding anniversary of the Vietnam Women's Union (October 20, 1930 – 2024).
An art programme featuring “ao dai” (traditional long dress) collections by 12 famous designers across Vietnam took place on September 23 evening in the central province of Thua Thien-Hue.
An art programme featuring “ao dai” (traditional long dress) collections by 12 famous designers across Vietnam took place on September 23 evening at the Huong River Theater in Hue city, the central province of Thua Thien-Hue.
Diverse activities will be held at the Thang Long Imperial Citadel from October 4-6 within the framework of the 2024 Hanoi Tourism Ao Dai Festival, said Vice Director of the Hanoi Department of Tourism Nguyen Hong Minh at a press briefing on August 27.
