While German consumers are familiar with Vietnamese products such as coffee, seafood, tea, and spices, many other quality items remain relatively unknown in the market. The Selgros event not only helped introduce Bac Giang lychee to German consumers but also provided them with the opportunity to experience other Vietnamese agricultural products.
Fresh lychees from Luc Ngan district, the northern province of Bac Giang, continue to be sold at the supermarket chain of Gourmet Market and shopping malls belonging to Thailand’s The Mall Group this year.
The first batch of Bac Giang lychees exported to Thailand via the official channel has been introduced to local consumers by The Mall Group at its seven shopping malls.
Developing the digital economy is one of three important goals within its policy of promoting digital transformation that Bac Giang province has been targeting. Recent efforts to boost its digital economy have proven effective, with the clearest example being the effect of digital transformation on the consumption of local lychees.
Over three tonnes of Bac Giang lychees meeting GlobalGAP standard recently passed customs clearance at Frankfurt airport, Germany thanks to a transaction via the Vietnamese e-commerce platform Voso.
The northern province of Bac Giang has so far sold 191,000 tonnes of lychees for over 5.4 trillion VND (236.8 million USD), according to the provincial Department of Industry and Trade.
Deputy Prime Minister Vuong Dinh Hue called on the Chinese side to facilitate customs clearance of Vietnamese agricultural products, including lychees, while addressing an economic forum in Bac Giang province on June 8.
