Have you ever wondered why chains like Highlands or Starbucks chose to open right next to Hoan Kiem Lake—beside the old post office building? It’s not just for the view. Behind that cup of coffee in the heart of Hanoi lies a rich, layered history.

More than 200 domestic and international exhibitors will participate in a coffee, food and beverage exhibition called Vietnam International Café Show 2022 from July 21 - 23 at Sai Gon International Exhibition and Convention Center (SECC) in Ho Chi Minh City.

In Hanoi, a café has opened up in response to this movement, where plastic bags, straws, and cups are nowhere to be seen.

Coffee is a popular drink across the world. People have different ways to enjoy coffee. Sitting at a roadside café and sipping a cup of coffee is common in Hanoi.