The speed of the development of modern supermarkets along with the ability to spread the benefits of chilled meat to the public's consumption awareness, are key to unlocking long-term market potential, corresponding to investment opportunities for stocks in the industry.

Masan MEATLife JSC of Vietnam and Dutch-invested De Heus Co. Ltd have agreed to set up partnership to improve the productivity of the animal protein value chain in the country.

Many enterprises have started moving to the chilled meat sector, as it is expected to become a new consumer trend in the future domestically, according to experts.