This rich culinary heritage stems from a millennium of culture and Hanoi's position as a cultural exchange centre of the region, the nation and the world.

To promote Indonesian culinary tourism, the Indonesian Ministry of Tourism is currently focusing on culinary products to ensure that tourism products can move up a class. It is also paying attention to wellness tourism, gastronomy, marine, and fashion.

The Vietnamese Embassy in Italy, in partnership with national-flag carrier Vietnam Airlines, hosted the inaugural "Pho and Nem Day" in Rome, showcasing Vietnam's rich culinary heritage and promoting tourism.

The 2024 Hanoi Culinary Culture Festival will be held at Thong Nhat Park from November 29 to December 1. The event will feature over 80 booths, offering a showcase of the city’s rich cultural and culinary heritage.

Pho is more than just a dish; it is a part of the soul of the Vietnamese people, representing the essence of the country’s culinary heritage and national spirit. Pho creates a magical connection with international friends who, even if they’ve never been to Vietnam, find themselves yearning to explore the homeland of this dish through its distinctive flavors.