Vietnam has been praised internationally for its cultural resources and tourism development, but much still needs to be done to transform cultural resources into tourism value and cultural tourism into a cultural industry.

Since joining the UNESCO Creative Cities Network in the “Design” category in 2019, Hanoi has organised a multitude of activities relating to design and creativity.

Vietnam boasts rich cultural resources, which have been exploited effectively to develop tourism, thus contributing to making the smokeless sector an important part of the cultural industry, what has been referred to as a cultural tourism "gold mine".

Domestic and international experts have acknowledged Hanoi’s activeness in implementing its initiatives and commitments as a member of the UNESCO Creative Cities Network, particularly the engagement of the entire community in creative activities.

Hanoi has defined cultural resources as an important part in the building of a creative city as well as sustainable development of the capital.

The cultural sector is working to turn cultural resources of the nation into soft power, thus promoting the cultural values and strength of the Vietnamese people, and contributing to speeding up fast and sustainable development.

The Central Highlands province of Gia Lai has taken measures to develop sustainable tourism, focusing on cultural resources of the local ethnic minority groups of J’rai and Bahnar.