Vietnam’s over-4,000-year history has woven a tapestry of cultural treasure across the country, representing more than just the nation’s soul but emerging as a powerful catalyst for sustainable development. Amidst rapid globalisation and urbanisation, preserving and promoting the cultural wealth has never been more critical.

Fifteen years after being recognised as a UNESCO Intangible Cultural Heritage of Humanity, Quan ho (love duet) singing has not only been preserved but has also embraced a renewed vibrancy, adapting to modern times while maintaining its deep cultural significance in the spiritual life of the community.

A recent national cultural conference outlined the key tasks in reviving and developing Vietnamese culture amid the country’s integration process. In response, the northern province of Yen Bai is working on a number of measures to preserve and promote the cultural values of local ethnic minority groups.