Vietnam's e-commerce market is on a strong growth trajectory, with the potential to reach a transaction value of 49.9 billion USD annually by 2028, as the country leverages emerging growth opportunities, according to a report released by YouNet ECI and YouNet Media on November 14.
In the era of globalisation, e-commerce is rapidly becoming a popular shopping channel in Vietnam. However, the strong presence of international e-commerce giants, particularly from China, poses significant challenges for Vietnamese enterprises.
Vietnam, along with Thailand, are the two fastest growing e-commerce markets in Southeast Asia, according to the recently released report '2024 E-commerce in Southeast Asia' by Momentum Works.
Cross-border e-commerce has helped increase the number of products sold by Vietnamese sellers on Amazon and their revenues have rose by tens of times over the last five years, according to Amazon Global Selling Vietnam (AGSV).
The Commerce Ministry of Thailand will push three policies to resolve the low price of five agricultural goods, increase cross-border exports and register geographical indication products for sale on e-commerce markets.
