Dr. To Hoai Nam, Permanent Vice President and Secretary General of the Vietnam Association of Small and Medium Enterprises, noted that counterfeit and imitation goods, as well as intellectual property infringements, have grown increasingly complex and sophisticated. Thousands of cases have been uncovered, with many well-known Vietnamese brands blatantly copied in both traditional markets and on e-commerce platforms.

Protecting the brand not only helps businesses prevent counterfeit goods but also increases the brand value in relationships with partners and customers, experts said.