The ASEAN region's growing demand, combined with geographic proximity that reduces transportation costs, creates a substantial competitive edge for Vietnamese enterprises.

With just over two weeks to the 2025 Lunar New Year (Tet) Festival, made-in-Vietnam products are having a dominant presence at supermarkets and convenience stores across the country, showcasing the growing strength of such brands as Kinh Do, Huu Nghi, Bibica, Cau Tre, and Vissan.

Sustainable domestic supply chains help businesses improve competitiveness against foreign rivals and retain consumer trust, thus sustaining growth in domestic and foreign trade of Vietnamese goods.

With their beautiful designs and reasonable prices, Vietnamese products are dominating the Christmas market, and preferred by many domestic customers.

Hanoi's tourism sector is working harder to promote the domestic market besides attracting international tourists to the capital city.

Thanks to improved quality, diversified designs and competitive prices, Vietnamese goods have gradually won the trust of domestic consumers, but more attention on green practices, origin traceability, and e-commerce is needed to truly conquer the domestic market.

A three-day trade fair focusing on made-in-Vietnam products opened in Ho Chi Minh City on August 16, as part of the municipal “Vietnamese people prioritise Vietnamese goods” campaign.

According to an E-Commerce and Digital Economy Department representative, Vietnam's e-commerce in 2022 will continue to record double-digit growth and rise to the third position in Southeast Asia.

Many Vietnamese businesses have won preference from consumers thanks to their product quality and active participation in major events to further promote domestic goods. ​

The Vietnam E-commerce and Digital Economy Agency (iDEA), under the Ministry of Industry and Trade (MoIT), and Amazon Global Selling signed a Memorandum of Understanding (MoU) on July 7 to collaborate in supporting the manpower development for enterprises to unlock opportunities with e-commerce exports.

Vietnam has seen sharp growth in the number of businesses run by women, the Vietnam Chamber of Commerce and Industry has said.

An online workshop was held on August 20, providing training and networking activities to help connect Vietnamese enterprises with foreign distribution networks.

Vietnamese products have entered over 200 markets around the world including markets with strict import regulations and standards, according to the Ministry of Industry and Trade.

Vietnam resolutely prevents and strictly handles trade and origin frauds in the domestic market as well as export-import activities in a bid to protect legitimate interests of local businesses and consumers, Foreign Ministry spokesperson Le Thi Thu Hang said on August 8.

Politburo member and permanent member of the Party Central Committee’s Secretariat Tran Quoc Vuong has asked for more efforts to make made-in-Vietnam products dominate the domestic market and gain a firm foothold overseas.

Vietnam’s export earnings from Thailand, a competitive market in the region, has increased sharply in recent years, with an annual average turnover of 4-5 billion USD. ​

The Vietnam International Trade Fair for this year, the Vietnam Expo 2019, will be held in Hanoi from April 10-13, organisers said on March 29.

The Ministry of Industry and Trade’s Import – Export Department has recently warned of the increase in trade fraud through labeling products as “Made-in-Vietnam”.

Vietnam had 695 local special products registered for intellectual property protection in 2018 out of more than 4,800 specialties.

The An Giang Pride of Vietnamese Goods Fair opened in Chau Doc city in the Mekong Delta province of An Giang on December 13 in response to the “Vietnamese People Prioritise Vietnamese Goods” campaign.