Thailand hosted 158 international meetings last year, up from 143 in 2023, deputy government spokeswoman Sasikarn Wattanachan said, citing the International Congress and Convention Association's 2024 GlobeWatch Business Analytics – Country & City Rankings, unveiled at IMEX Frankfurt 2025.
Ho Chi Minh City welcomed more than 4.6 million foreign visitors in the first 10 months of this year, a 12.9% increase compared to the same period in 2023, the municipal Department of Tourism announced on October 31.
To achieve sustainable development of MICE tourism, the Director of the Institute for Tourism Development Research stressed the importance of creating professional policies for this specialized segment.
Offering a superior visa policy for all tourists, world-class infrastructure, diverse entertainment experiences... are the reasons why Phu Quoc is emerging as a new hot spot for MICE tourism.
The Ho Chi Minh City International Travel Expo (ITE HCMC) was honored as Asia’s Best Trade Show by the Word MICE Awards on September 4, reflecting its growing influence in the region's travel and tourism industry.
To meet the diverse needs of domestic and international visitors, Vietnam will focus on different types of tourism products, including developing more sea and island tourism, culture tourism, ecotourism, including community-based tourism, urban tourism, and MICE.
Thailand is seeking to cooperate with Vietnam and Cambodia in opening a maritime route connecting islands near Trat province of Thailand with Vietnam's Kien Giang province and Cambodia's Sihanoukville province to promote investment, trade, tourism and tourism combined with meetings, incentives, conferences, and exhibitions (MICE).
Thailand is striving to become a centre for MICE (Meetings, Incentives, Conferences, and Exhibitions) tourism in Southeast Asia, and considering Vietnam as one of its potential partners for cooperation in this field.
The central city of Da Nang is setting its sights on becoming the leading destination for MICE (Meetings, Incentives, Conferences, and Exhibitions) tourism in Southeast Asia, with various promotion activities this year.
MICE (Meetings, Incentives, Conferences and Exhibitions) tourism has experienced changes in both quality and quantity, leaving good impressions on foreign tourists and partners.
Domestic travel companies have reported a surge in MICE (meetings, incentives, conferences, and exhibitions) tourism in the first quarter of 2024, with both tourist arrivals and revenues exceeding those recorded in the same period last year.
The number of Vietnamese visitors to Japan in 2023 reached a new record of 573,900, an increase of 15.9% over 495,051 visitors achieved in 2019, the Japan National Tourism Organisation (JNTO) announced on January 30.
The northern port city of Hai Phong has introduced several key tourism tasks to realise the goal of 9.1 million tourists, including more than one million foreign arrivals, in 2024.
Thailand’s MICE (meetings, incentives, conventions and exhibitions) industry this year is estimated to recover to 80% of the 2019 level in terms of revenue, but it may slow in 2024 as pent-up demand eases, according to the Thailand Incentive and Convention Association (Tica).
The total number of visitors to the central beach city of Da Nang in 2023 is estimated to exceed 7.4 million, doubling the figure in 2022 and equivalent to 93% of the figure in 2019 before the COVID-19 pandemic broke out, the municipal Department of Tourism has reported.
As the peak season of tourism is approaching, the number of international tourists coming to Vietnam has bounced back significantly, especially after the implementation of the country’s new visa policy which was introduced in August.
The tourism sector of Hanoi has worked hard to step up linkages with other localities nationwide to diversify products and improve the quality of tourism services, toward attracting more holidaymakers to the capital city.
Ten ASEAN Tourism Ministers have approved the ASEAN professional standards for MICE Professionals and Event Professionals. Effective regionally this year, the approved standards will enhance the competitiveness and strengthen the potential of ASEAN MICE industry.
