This milestone marked a significant boost for local farmers as well as the consumption of the province’s signature plum variety to meet growing consumer demand nationwide.

Plum grown in the northwestern province of Son La will be served on in-flight meals on Vietnam Airlines flights.

In the northwestern province of Son La, the Moc Chau Plateau attracts visitors from far and wide to indulge in a plum-picking festival.

Vietnamese fresh fruits under code HS 081090, including tamarind, jackfruit, lychee, plum, passion fruit and starfruit, have earned a lion’s share in the Australian market.

In early days of spring, Moc Chau Plateau has become a fairyland with vibrant colours of plum and apricot flowers in their full bloom.

Hau or Queen plum is identified as one of Son La province’s key products. The province is making efforts to build brand and boost export of Hau plums.