According to the Seasonal Holidays Study commissioned by Meta, 15% of Vietnamese consumers have used AI to search for shopping ideas.

In 2025, global markets are expected to remain volatile, with trade tensions and protectionism posing risks. Amid these challenges, strengthening the domestic market is crucial for sustaining economic growth and stabilising production alongside expanding exports.

PwC's 2024 Asia-Pacific Consumer Insights Survey reveals that 63% of Vietnamese consumers intend to increase spending on essential goods over the next year, followed by 52% on clothing and 48% on healthcare products.

Vietnamese consumers spent 5.68 billion USD buying 1.53 million items on five e-commerce platforms in the first half of this year, representing a rise of 54.9% and 65.5% over the same period last year, respectively, according market analysis firm Metric.

Vietnamese consumers spent 143.9 trillion (5.68 billion USD) buying 1.53 million items on five e-commerce platforms in the first half of this year, representing a rise of 54.91% and 65.55% over the same period last year, respectively, according market analysis firm Metric.

Franchise is becoming a popular business model in the domestic and international food and beverage (F&B) sector.

A recent survey conducted by NIQ, a leading authority in consumer and shopper insights, has uncovered notable changes in shopping behaviour among Vietnamese consumers in 2024.

A recent survey conducted by NIQ, a leading authority in consumer and shopper insights, has uncovered notable changes in shopping behaviour among Vietnamese consumers in 2024.

The Manulife Asia Care Survey reveals that cancer is the standout health concern for people in Vietnam. Despite growing awareness of available treatments, rising healthcare costs alongside insufficient financial planning provide an obstacle to mental and financial well-being.

More than 30% of Vietnamese consumers are interested in purchasing electric vehicles (EVs), according to a recent Deloitte’s global automotive consumer study.

There is an increasing preference for digital banking and new payment modes such as mobile banking apps, e-wallets, QR code-based payments, e-commerce payment platforms and mobile wallet debit or credit cards among Vietnamese consumers, the United Overseas Bank (UOB) said in its report “ASEAN Consumer Sentiment Study" (ACSS) which was launched on November 1.

Vietnam remains an attractive market for retailers as Vietnamese consumers remain optimistic about the economic challenges and are driving premium purchases.

Vietnam ranks second in Southeast Asia in the number of app downloads with 3.5 billion downloads last year, according to data analytics firm Data.ai.

The consumption of Vietnamese goods has been on the rise, with over 90% of consumers prioritising products made in the country, statistics show.

Digital bank Cake, ride-hailing platform Be and Visa announced their first co-branded credit card product called the Be-Cake Visa credit card, offering many exclusive benefits without annual fees and the highest cash-back rate in the market at 20%.

Vietnam is a huge potential market for the bubble tea business as it is gradually becoming a favourite and popular drink among generations Y and Z.

The way people buy and consume goods has changed a great deal after the COVID-19 pandemic, and enterprises should understand this to develop suitable products, a seminar heard in Ho Chi Minh City this week.

Vietnamese goods are benefitting from better quality, diverse designs and competitive prices to establish their place on the domestic and global markets.

A recent Nielsen study has revealed that 76 percent of Vietnamese consumers prefer locally-branded products.

Vietnam has the highest demand for gold in Southeast Asia, Andrew Naylor, Regional CEO, Asia-Pacific (excluding China) and Public Policy of the World Gold Council, said during a recent virtual workshop on the Vietnamese gold market.