In the face of fierce competition in the world market, Vietnamese retailers are racing to “green up” their trademarks towards sustainable brands, thus maintaining its home ground and reach out to foreign markets.

Large Vietnamese retailers are trying to expand their scale, exerting competitive pressure on foreign competitors to find opportunities in the retail sector.

Catching up with new retail trends to bring a new shopping experience to customers will help Vietnamese retailers seize the lion’s share of the market, especially after a number of foreign players have shut up their shops, according to insiders.

Through merger and acquisition (M&A) activities and the improvement of goods quality and services, Vietnamese retailers are trying to win the support of local customers and compete with foreign rivals.

With certain advantages, convenience stores have been an increasingly popular shopping destination for customers, and they have also become a choice for domestic retailers to compete with foreign rivals.

Foreign retail businesses who came and introduced modern trade methods, technology together with professional management skills, have posed a big challenge to Vietnamese retailers.