Although Vietnam’s rice exports have traditionally focused on Asian markets, experts have advised businesses to pay more attention to Africa which has emerged as a key potential market.

Rice exports reached a record 5.81 million tons in the first eight months of this year, a 21.4% increase over the same period of 2022. Rice export turnover in the period therefore came in at nearly 3.16 billion USD, an increase of more than 35.7%.

Representatives from 27 Vietnamese rice exporters and producers had a working session with France’s leading retailer Auchan to enquire about the group’s rice import demand.