Amid fierce competition, the price war is heating up, requiring businesses to deliver added value and experiences to customers in order to retain them.

As there are only few days left before the Lunar New Year (Tet) holidays, purchasing power is rising sharply and retailers are ready to serve.

Retailers in Vietnam are increasing inventory and have launched promotions in anticipation of opportunities in the year-end shopping season, as there are just two months left until the Lunar New Year (Tet) – the biggest festival in a year of Vietnamese people.

Good quality, beautiful designs, and reasonable prices are reasons that make Vietnamese products, especially consumer goods and agricultural products prominent in the domestic market.

At the Top 50 Corporate Sustainability Awards announcement event on June 29 in Ho Chi Minh City by “Nhip Cau Dau Tu” magazine, Masan Group was named winner in two categories: Sustainable Resource Management and Outstanding Risk Management Platform.

WinCommerce, the retail arm of Masan Group, which operates WinMart/WinMart+ supermarkets and minimarts, has planned to open over 700 new WinMart+ stores and more than 20 WinMart supermarkets and hypermarkets in the remaining months of 2022.

WinCommerce, a member of Masan Group, on January 15 held a ceremony to announce its change of the brand name of VinMart retail system into WinMart.