The e-commerce market in Vietnam recorded an impressive growth rate of 40% last year, reaching 13.82 billion USD in transaction value, according to a recent report by YouNet ECI, a leading firm in e-commerce market data analysis.

Vietnam's e-commerce market is on a strong growth trajectory, with the potential to reach a transaction value of 49.9 billion USD annually by 2028, as the country leverages emerging growth opportunities, according to a report released by YouNet ECI and YouNet Media on November 14.