Ambassador to promote Vietnam’s tourism in the RoK
Vietnamese Tourism Ambassador to the Republic of Korea (RoK) Ly Xuong Can signed an agreement in Hanoi on January 30 with the Vietnam National Administration of Tourism (VNAT) to establish an office to promote Vietnamese tourism in the host nation.
Vietnamese Tourism Ambassador Ly Xuong Can (Source: VNA)
Hanoi (VNA)ꦛ – Vietnamese Tourism Ambassador tothe Republic of Korea (RoK) Ly Xuong Can signed an agreement in Hanoi onJanuary 30 with the Vietnam National Administration of Tourism (VNAT) to establishan office to promote Vietnamese tourism in the host nation.
Under the agreement, which is effective until December 31,2020, the VNAT and the ambassador will provide information about Vietnam’stourism to Korean tourists, organise tours to Vietnam, and help Vietnameseagencies and businesses organise tourism promotion events in the RoK.
Can will partner with the VNAT’s Tourism Market Departmentto build and launch tourism promotion events, as well as provide information aboutVietnam’s tourism events, major tourist destinations, and prestigious tourismservices.
He will also inform the VNAT about Korean tourism policiesand products, as well as print and issue publications about Vietnam’s tourism.
Ly Xuong Can, whoseKorean name is Lee Chang Kun, was born in 1958 in Seoul. He is the 31st generationdescendant of King Ly Thai To and the 26th generation descendant of Prince LyLong Tuong, who immigrated to the RoK in the 13th century.
In 1994, herepresented the Ly Hoa Son clan in the RoK in returning to Vietnam and visitinghis hometown in Dinh Bang ward, Tu Son town, the northern province of Bac Ninh.Six years later, he and his family received Vietnamese citizenship. He became amember of the Vietnam Fatherland Front (VFF) Central Committee in September2014.
Can was appointedas the Vietnamese Tourism Ambassador for the three year tenure of December2017-December 2020.
In January 2019,the number of Korean tourists to Vietnam rose by 23 percent, surpassing Chinato become the largest source of tourists in the country.–VNA
A delegation from the Communist Party of Vietnam Central Committee's Commission for Information and Education, led by its deputy head Nguyen Thanh Long,is on a working visit to the RoK fromDecember 10-14 to explore experience in communications development and education.
Vietnam, the just-crowned champions of the ASEAN Football Federation (AFF) Suzuki Cup 2018, will face the Republic of Korea who won the East Asian Football Federation (EAFF) Football Championship in 2017, in a friendly match next spring.
Deputy Prime Minister and Foreign Minister Pham Binh Minh has suggested that Vietnam and the Republic of Korea (RoK) should promote cooperation in all fields, including defence, security, economy, e-commerce, labour, innovation and creativity towards the target of 100 billion USD in two-way trade by 2020.
Vietnam’s Ministry of Public Security and the Republic of Korea’s (RoK) Supreme Prosecutors’ Office have signed a memorandum of understanding (MoU) on cooperation in the prevention and combat of cross-border crimes.
The number of visitors increased by 4.1% compared to the same period last year, while total tourism revenue surged by 48.8%, or nearly 88% of the year’s target.
“There is no more atmospheric way to haul into Vietnam’s twin metropolises as this train rattles through historic cities and swooshes beside spectacular coastlines,” according to Lonely Planet.
All the 240 households in Thieng Lieng hamlet once knew only salt production and aquaculture, but now welcoming tourists has become a source of their joy and income.
The first and only direct service connecting the two countries at the moment is set to operate three times per week using the modern wide-body Boeing 787-9 Dreamliner aircraft.
Mu Cang Chai is home to nearly 83,000 hectares of forest, including almost 60,000 hectares of unspoiled natural woodland. Recognising this potential, local authorities have embraced a holistic strategy that protects biodiversity while promoting tourism.
Phu Quoc ranks among the top 10 leading tourist islands in Asia. As the largest island in Vietnam, it boasts stunning natural beauty, with expansive coral reefs resting beneath the sea and a number of beautiful, poetic beaches such as Sao, Truong, and Khem, known for their fine white sand and crystal-clear waters.
Vietnam's national flag carrier Vietnam Airlines and Vietjet are among the exhibitors, promoting key destinations such as Ho Chi Minh City, Hanoi, and Phu Quoc, as well as distinctive tourism products.
Alexander Musikhin, Vice President of ATOR and CEO of the Intourist travel agency, highlighted Vietnam as a top destination offering a unique blend of beach holidays and cultural excursions.
According to Seoul’s Tourism Industry Department, approximately 20,000 Vietnamese visitors travel to the city each year for medical treatment. Vietnam consistently ranks among the top 10 countries with the highest number of medical tourists to Seoul.
An analysis of accommodation search data based on check-in dates for June and July revealed that Nha Trang surpassed all other destinations in popularity among Korean users.
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VNAT Director General Nguyen Trung Khanh called visa a golden ticket to pulling in crowds, but he is clear that it needs coordinated efforts across multiple sectors to keep the momentum going in this fast-moving global travel scene.
As a tourism hub, Hanoi is now actively developing strategies to attract Muslim travellers. In recent years, the city has seen a notable uptick in visitors from countries with large Muslim populations.
When tourists witness firsthand the passion and care of farmers, they’re willing to pay higher prices because they see the genuine worth behind every product.
During the first five months, China continued to be Vietnam's largest source market of tourists, followed by the RoK, China’s Taiwan, the US, and Japan.
After more than three months of operation, the popularity of the free tours in Bac Ninh province shows no signs of cooling down. Many tourists return every week in hopes of experiencing all the tours and visiting every destination.
Typical products of Phu Tho are being showcased at the Lao Cai International Travel Mart 2025, held in the northern mountainous province of Lao Cai from June 5-8.
Featuring 130 stalls and delegations from 120 travel agencies representing more than ten countries and territories, the event is expected to provide a platform for establishing partnerships and attracting more visitors to Lao Cai in the future.
Kicking off the festival on the evening of June 7 will be the grand music concert titled “Nha Trang Say Hi”, featuring popular artists from the trending show “Anh Trai Say Hi”. The event will be broadcast live nationwide and conclude with a fireworks display over Nha Trang Bay.
Vietnamese Tourism Ambassador Ly Xuong Can (Source: VNA) 
