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Belgian start-up brings Vietnamese coconut water to EU consumers

Canned pure fresh coconut water Cocoxim of Ben Tre Import-Export Joint Stock Company (Betrimex) has become popular among consumers in Belgium for several years. This product is imported directly from Vietnam by the Belgian start-up company South Export Alliance and distributed in Belgium, France and the Czech Republic.
Belgian start-up brings Vietnamese coconut water to EU consumers ảnh 1Canned pure fresh coconut water Cocoxim (Photo: Betrimex)
Brussels (VNA) - Canned pure fresh coconut water Cocoxim of Ben TreImport-Export Joint Stock Company (Betrimex) has become popular among consumersin Belgium for several years. This product is imported directly from Vietnam bythe Belgian start-up company South Export Alliance and distributed in Belgium,France and the Czech Republic.

François Colonval, manager of South Export Alliance, saidthat he founded the company in 2016 with a hope to introduce Vietnam’s freshcoconut water to Belgium consumers.

South Export Alliance now becomes the exclusivedistributor of Cocoxim coconut water for all Asian restaurants and somesupermarkets in Belgium, and also exports this kind of product to France andthe Czech Republic. Every few months, the company imports from Betrimex acontainer weighing 25 tonnes of products.

Since the European Union-Vietnam Free Trade Agreement(EVFTA) officially took effect with preferential tariffs offered for Vietnameseagricultural products imported into the European market, South Export Alliance has conditions to expand business opportunities in importing goodsfrom Vietnam. Along with coconut water, François has also imported otherproducts such as rice paper and dried vermicelli.

He sees many advantages when looking for partners in Vietnamto import goods with incentives from the EVFTA. Currently, François is working withlarge Belgian customers to import other Vietnamese food and beverage productssuch as Hanoi beer and Saigon beer because he wants Belgian customers to enjoy thetaste of Vietnamese beer even though Belgium is the kingdom of beer./.
VNA

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