Hanoi (VNA) – The first-ever Vietnam Advertising Festival will take place at World Trade Centre Binh Duong New City in the southern province of Binh Duong from July 11 to 13.

Vietnam AdFest - Binh Duong 2024 is a large-scale event aiming at introducing and promoting the potential, strengths, and importance of the advertising industry, as well as cultural industries in general.

To be held by the Vietnam Advertising Association, the festival will feature a wide range of activities, a highlight of which is the Vietnam Advertising and Communications Forum 2024. Others include the Vietnam Cultural Show, the 14th Vietnam International Advertising Equipment And Technology Exhibition (VietAd 2024 - Binh Duong), and the Vietnam Entertainment Show. The activities aim to create a chance for businesses to introduce their strengths in advertising, architecture, entertainment technology, performing arts, and cultural tourism.

It will also include a seminar on the current status and development potential of cultural industries, a photo contest titled "Vietnam - World Rendezvous", and thematic workshops.

Advertising is identified as one of the 12 key areas of the strategy for developing cultural industries of Vietnam by 2020, with a vision to 2030.

The Ministry of Culture, Sports and Tourism reported that during 2018 - 2022, the production value of the advertising sector tended to increase year by year, by an annual average of 6.28%, while the average added value rose 6.31% per year. In 2022, advertising revenue reached about 2.19 billion USD, ranking fifth out of 11 Southeast Asian countries in terms of revenue growth. Currently, there are about 3,000 enterprises operating in the field of advertising nationwide.

Ninh Thi Thu Huong, Director of the ministry's Department of Grassroots Culture, said that advertising must be an important link of Vietnam's cultural industries. Therefore, it is necessary to give new vitality to the combination of advertising with cinematography, fine arts, photography, performing arts and cultural tourism to secure sustainable development and successfully implement the cultural development strategy until 2030.

Chairman of the Vietnam Advertising Association Nguyen Truong Son revealed that in addition to revenue, advertising is a tool to convey positive messages to the community, helping bring Vietnamese culture to the world. The boom of information technology and social media platforms makes it easy for advertisements to spread and create great impact on users' behaviour./.