The Tourism Promotion Organisation for Global Cities (TPO) organised a regional meeting in Da Lat City, the Central Highlands province of Lam Dong on March 21, seeking measures to bolster regional connectivity for tourism development.

The Vietnam Oil and Gas Group (PetroVietnam) is one of the 10 most valuable Vietnamese brands in 2023, the Brand Finance-the world's leading brand valuation consultancy announced at a recent ceremony in Hanoi.

The large number of designer brands joining Ho Chi Minh City’s promotion programme “Shopping Season” has prompted the municipal People's Committee to approve running it until September 15, instead of July 15 as initially planned, according to organisers.

Building brands for art events in Vietnam not only helps develop the domestic cultural industry but also promotes the country’s international integration, according to Associate Professor Bui Hoang Son, a permanent member of the National Assembly's Committee for Culture, Education, Youth and Adolescents.

On the global map of herbs, Vietnam is assessed to possess a diverse source and its proportion of rare and precious natural medicinal herbs remain quite high, said Tran Minh Ngoc, deputy head of the Ministry of Health’s traditional medicine management department.

An exhibition featuring prominent Vietnamese lacquer paintings opened in the central city of Da Nang on November 28.

Coffee is one of the key agricultural products of the Central Highlands in general and Gia Lai province in particular, but Gia Lai coffee has not been able to earn a brand name on par with its value.

A Vietnam Airlines representative announced on December 21 that the national flag carrier has been honoured in Forbes Vietnam’s list of 50 leading brands in Vietnam in 2020 by sector.

The 29th WorldFood Moscow international trade fair for food and beverages has been held in the Russian capital. Though no Vietnamese enterprises were in attendance, their products were, to the surprise of other participants.

Ho Chi Minh City’s authorities are seeking to create favourable conditions for local businesses to develop trademarks and brands to compete with foreign rivals at home and abroad, its leader has said.

Quang Ninh should early issue policies to make the One Commune-One Product (OCOP) programme a brand of the province, and turn the OCOP fair into a tourism product, it was proposed at a conference on June 5.

The Full Moon Festival is less than one month away, with moon cakes of all shapes, sizes, prices, and brands readily available. However, sales seem to be much slower this year round.

Three Vietnamese banks have been listed in the top 500 banking brands compiled by Brand Finance.

Vietnamese businesses must focus on developing brands for their farm produce to become competitive both at home and abroad, a recent seminar heard in HCM City.

Building a brand takes a big effort by enterprises, and enterprises need to invest to enhance product quality, said Nguyen Thi Anh Hong, Deputy Chairwoman of the Vietnam Tea Association at a seminar.

A forum on Vietnam brand matters took place in Hanoi on October 14, analysing the role and importance of brands, building strategies, and brand development and management in businesses.