A forum on Vietnam brand matters took place in Hanoi on October 14, analysing the role and importance of brands, building strategies, and brand development and management in businesses.
The forum on Vietnam brand matters in Hanoi on October 14 (Source: VNA)
A forum on Vietnam brand matters took place in Hanoi on October 14, analysing the role and importance of brands, building strategies, and brand development and management in businesses.
Hosted by the Sage Brand and Communications Academy, the first-ever event, themed “Building leading brand”, brought together over 500 entrepreneurs, managers, administrators and famous marketing experts from leading Vietnamese and international firms.
Nguyen Duc Son, Brand Name Strategic Director of Richard Moore Associates, who provides advice for many famous brands such Vietjet Air, Kangaroo, Pico, Nguyen Kim, and Mai Linh Taxi, shared brand building trends in Vietnam and developing leading trademark on the basis of differentiation.
He underlined the need to pay attention to quality element, saying that it is key to a leading brand.
Trademark management and marketing should be involved by members in the management board of a business, he said, stressing that leaders should have to understand the importance of brand building-related issues in order to outline suitable actions.
Meanwhile, General Director of PhinDeli Pham Dinh Nguyen, who engaged in the development of X-Men shampoo brand, mentioned what are right ways for beginners in developing brand, emphasising that a distinction in product promotion is one of the factors decisive to success in brand building.
ꦗ With his great experience in administrating business and successfully developing leading brands for multinational groups such as Sony, BAT, Ericsson, Yahoo, Qualcomm and Microsoft, Vu Minh Tri , General Director of Microsoft Vietnam, said business operation and orientation process will lay a foundation for brand-building strategies, thus increasing the value of brand.-VNA
Vietnamese developers still remain unfamiliar with that concept of a brand personality at a time that creating and strenghthening real estate and retail brands is more important than ever, the Vietnam Investment Review (VIR) quoted managing director of Red Brand Builders, Chris Elkin, as saying.
Developed with state-of-the-art infrastructure, the Da Nang FTZ is designed to become a leading regional economic centre and a strategic growth pole in Vietnam’s new development landscape.
The Binh Duong Association of Supporting Industries (BASI) is expected to promote the usage of domestically manufactured components while supporting businesses in accessing international markets, strengthening linkages, and promoting deeper integration into global supply chains.
PwC Vietnam forecasts a vibrant M&A market in Vietnam’s healthcare sector in 2025, driven by rising demand for high-quality medical services and a growing middle class. Pharmaceutical companies, private hospitals, and specialised medical facilities, particularly in ophthalmology and oncology, are predicted to be key targets for M&A.
The central province of Quang Nam is set to become a hub for the medicinal plant industry, with Ngoc Linh ginseng designated as the core crop, under the Prime Minister's decision issued earlier this year.
The North-South Expressway project is scheduled for completion by 2030, aiming to establish the groundwork for Vietnam’s modern railway industry and stimulate regional economic development, positioning the country for a significant economic leap in the era of national rise.
The probe, initiated on June 11 following a petition by the US Coalition for Fair Trade in Hardwood Plywood, targets products classified under HS Code 4412 and 9403 imported from China, Indonesia and Vietnam.
Sun PhuQuoc Airways was born as a perfect piece in Sun Group’s strategic vision to build a premium ecosystem of tourism, entertainment, real estate, and aviation. With a pioneering ambition, Sun PhuQuoc Airways is not just an airline, but a symbol of connection – bringing the world to Phu Quoc and taking Phu Quoc to the world.
A key change in the draft decree is a provision requiring bank transfers for gold transactions valued at 20 million VND (765 USD) and above, to enhance transparency and verify customer identities.
In the first four months of 2025, trade turnover between Vietnam and Cambodia surpassed 3 billion USD, marking a 7% increase compared to the same period in 2024.
On June 19 alone, a total of 2,005 trucks completed customs clearance at Lang Son’s border gates — the highest single-day figure ever recorded in the province. Of these, 634 carried exports and 1,371 imports.
The OECD Economic Surveys: Vietnam 2025 report focuses on analysing the country’s macroeconomic fundamentals, the impact of international integration on attracting foreign investment and trade, and the country’s prospects for developing a low-carbon economy.
Antoine Colin, Senior Vice President for Global Supply Chain Digital Transformation & Resilience at HP Inc., affirmed HP’s strategic commitment to building a supply chain and ecosystem in Vietnam and the region.
Deputy Director General of the Ministry of Industry and Trade (MoIT)’s Trade Promotion Agency Bui Quang Hung emphasised that logistics has evolved from a technical function into a core capability for Vietnamese exporters to maintain their competitive advantage in the US market.
A trade official has suggested companies work closely with shipping lines, airlines, and freight forwarders to monitor routes, transit times, and potential surcharges while exploring broader cargo insurance to cover risks like war and terrorism.
In addition to institutional reform, the agency is also rolling out key solution groups to combat counterfeit goods, imitations, and intellectual property infringements in the digital environment.
The event, co-organised by the Vietnam Trade Office in the UK and TT Meridian, a local importer of Vietnamese fresh produce, aims to build a national lychee brand and encourage broader recognition of Vietnamese fruits in a competitive, high-end market.
The industry's performance has been powered by bold investments in modern production lines, enabling Vietnamese firms to produce complicated products which were exclusive to advanced economies.
The forum on Vietnam brand matters in Hanoi on October 14 (Source: VNA)
