Bright prospects of Vietnam’s asset management industry
In the dynamic global economic landscape, the asset management sector is emerging as a standout field, with rapid growth fuelled by wealthy, middle-class and high-net-worth investors, transitioning towards professional asset management models and high-tech applications.
A staff provides services for VPBank's priority customer. (Photo: Courtesy of VPBank)
Hanoi (VNS/VNA)ﷺ - In the dynamic global economic landscape, the asset management sector is emerging as a standout field, with rapid growth fuelled by wealthy, middle-class and high-net-worth investors, transitioning towards professional asset management models and high-tech applications.
According to a 2023 Knight Frank report, Vietnam boasts 19,400 US-dollar millionaires, marking a 98% increase over the past decade, which includes six billionaires and 58 individuals with over 100 million USD in assets.
The robust development of the affluent and middle-class is driving demand for estate management services as individuals and family businesses focus on optimising assets and long-term financial planning.
McKinsey forecasts a 20% annual market growth rate in this sector, with revenue projected to increase by 23% annually over the next three years.
By 2027, the Vietnamese estate management market is expected to reach approximately 130 billion USD.
For highly liquid assets like stocks and bonds, the Assets Under Management (AUM) in Vietnam has surged from 95 trillion VND (4.5 billion USD) in 2014, to over 600 trillion VND (25 billion USD) in 2023, equivalent to 5.7% of GDP, according to the State Securities Commission of Vietnam (SSC).
Compared to other markets in the region such as Thailand, Malaysia (30 - 40% of GDP), or developed countries and territories like Taiwan (China), the Republic of Korea (60 - 67% of GDP), Vietnam still holds significant development potential.
CEO of Thien Viet Asset Management JSC Tran Vinh Quang said that the middle class is experiencing significant growth and the expected upgrade of the stock market will be a driving force propelling the asset management industry to reach remarkable heights in the coming decade.
Moreover, the increasing savings rate for investment from the middle-income investor group, reaching 10 - 12% annually, is expanding opportunities for the market.
These factors provide a solid foundation for asset management companies in Vietnam to develop comprehensive financial solutions, meet customer needs and enhance competitive capabilities in both regional and international markets.
The asset management sector in Asia is rapidly evolving, presenting significant opportunities for Vietnam. Domestic clients prioritise sustainable financial solutions, reasonable risks and deep market understanding.
This scenario, both an opportunity and a challenge, demands enterprises to innovate, digitise and improve service quality to meet increasingly high expectations.
The future of Vietnam's asset management industry will depend on continuous innovation and technology applications to address the diverse needs of customers./.
Deputy Prime Minister Le Minh Khai on March 28 signed Decision No. 390/QD-TTg approving a project to build a national database on asset and income, aiming to promote digitalisation and modernisation in the management of assets and incomes.
Deputy Prime Minister Le Minh Khai on March 28 signed Decision No. 390/QD-TTg approving a project to build a national database on asset and income, aiming to promote digitalisation and modernisation in the management of assets and incomes.
The new Government decree also simplifies loan procedures while expanding credit incentives to include organic and circular agriculture, allowing them to access preferential terms similar to those of high-tech and value-chain based agricultural production.
Developed with state-of-the-art infrastructure, the Da Nang FTZ is designed to become a leading regional economic centre and a strategic growth pole in Vietnam’s new development landscape.
The Binh Duong Association of Supporting Industries (BASI) is expected to promote the usage of domestically manufactured components while supporting businesses in accessing international markets, strengthening linkages, and promoting deeper integration into global supply chains.
PwC Vietnam forecasts a vibrant M&A market in Vietnam’s healthcare sector in 2025, driven by rising demand for high-quality medical services and a growing middle class. Pharmaceutical companies, private hospitals, and specialised medical facilities, particularly in ophthalmology and oncology, are predicted to be key targets for M&A.
The central province of Quang Nam is set to become a hub for the medicinal plant industry, with Ngoc Linh ginseng designated as the core crop, under the Prime Minister's decision issued earlier this year.
The North-South Expressway project is scheduled for completion by 2030, aiming to establish the groundwork for Vietnam’s modern railway industry and stimulate regional economic development, positioning the country for a significant economic leap in the era of national rise.
The probe, initiated on June 11 following a petition by the US Coalition for Fair Trade in Hardwood Plywood, targets products classified under HS Code 4412 and 9403 imported from China, Indonesia and Vietnam.
Sun PhuQuoc Airways was born as a perfect piece in Sun Group’s strategic vision to build a premium ecosystem of tourism, entertainment, real estate, and aviation. With a pioneering ambition, Sun PhuQuoc Airways is not just an airline, but a symbol of connection – bringing the world to Phu Quoc and taking Phu Quoc to the world.
A key change in the draft decree is a provision requiring bank transfers for gold transactions valued at 20 million VND (765 USD) and above, to enhance transparency and verify customer identities.
In the first four months of 2025, trade turnover between Vietnam and Cambodia surpassed 3 billion USD, marking a 7% increase compared to the same period in 2024.
On June 19 alone, a total of 2,005 trucks completed customs clearance at Lang Son’s border gates — the highest single-day figure ever recorded in the province. Of these, 634 carried exports and 1,371 imports.
The OECD Economic Surveys: Vietnam 2025 report focuses on analysing the country’s macroeconomic fundamentals, the impact of international integration on attracting foreign investment and trade, and the country’s prospects for developing a low-carbon economy.
Antoine Colin, Senior Vice President for Global Supply Chain Digital Transformation & Resilience at HP Inc., affirmed HP’s strategic commitment to building a supply chain and ecosystem in Vietnam and the region.
Deputy Director General of the Ministry of Industry and Trade (MoIT)’s Trade Promotion Agency Bui Quang Hung emphasised that logistics has evolved from a technical function into a core capability for Vietnamese exporters to maintain their competitive advantage in the US market.
A trade official has suggested companies work closely with shipping lines, airlines, and freight forwarders to monitor routes, transit times, and potential surcharges while exploring broader cargo insurance to cover risks like war and terrorism.
In addition to institutional reform, the agency is also rolling out key solution groups to combat counterfeit goods, imitations, and intellectual property infringements in the digital environment.
The event, co-organised by the Vietnam Trade Office in the UK and TT Meridian, a local importer of Vietnamese fresh produce, aims to build a national lychee brand and encourage broader recognition of Vietnamese fruits in a competitive, high-end market.
The industry's performance has been powered by bold investments in modern production lines, enabling Vietnamese firms to produce complicated products which were exclusive to advanced economies.
