Securities firms are rushing to upgrade infrastructure and develop new products to woo as many investors as possible.
Sai Gon-Hanoi Securities Company (SHS) has launched fee bonuses in itsnewly built HCM City branch over the last two months as part ofits strategy to lure more investors.
The companywill focus on promoting consultancy services by launching daily onlinemeetings between the headquarters and its branches to overview markethappenings, said the company's director Nguyen Quang Vinh.
With the daily overview, it will set up a list of promising investmentportfolios to provide information for clients, Vinh said.
Meanwhile, SME Securities said it will direct its development as an investment bank.
Other companies like FPT Securities and VNDirect Securities are keenon developing new market driven products and services.
For example, both companies have launched mobile trading services forinvestors interested in making transactions over their mobile phones.
"Investors are making higher demands and they are moreparticular about choosing a securities company to open accounts with,"said Nguyen Huy Duong, deputy director of a Hanoi-based securities firm.
Without changes to products and technology, thebroker will kill themselves in this competitive market, especially asinvestors can easily run to other companies, he said.
Nhuan Phat, a veteran investor with SME Securities, said that the feebonuses or new service launches are just initial support, whileinvestors put more focus on the company's technical infrastructure.
"By owning an advanced and stable technical system, investors feelsafe when they use the company's services. This is how we retain them."
"Companies offering promotional programmes will lureinvestors, but over time, those with a stable, long-built backgroundswill retain investors for longer," said Nguyen Thuy Hang, a marketingofficial with a HCM City-based marketing company.
Hang said the upgrades are essential but they shouldn't be turned into arush between companies to lure investors. "The real ability of acompany will be realised through the market."
Ananonymous general director of a giant securities firm said that eachcompany with its own strategy to woo investors will make the competitionmore interesting. Those that can't afford the competition will be leftbehind, he said.
As a rule, better days are ahead and investors will be the first beneficiaries, the director said. /.
Sai Gon-Hanoi Securities Company (SHS) has launched fee bonuses in itsnewly built HCM City branch over the last two months as part ofits strategy to lure more investors.
The companywill focus on promoting consultancy services by launching daily onlinemeetings between the headquarters and its branches to overview markethappenings, said the company's director Nguyen Quang Vinh.
With the daily overview, it will set up a list of promising investmentportfolios to provide information for clients, Vinh said.
Meanwhile, SME Securities said it will direct its development as an investment bank.
Other companies like FPT Securities and VNDirect Securities are keenon developing new market driven products and services.
For example, both companies have launched mobile trading services forinvestors interested in making transactions over their mobile phones.
"Investors are making higher demands and they are moreparticular about choosing a securities company to open accounts with,"said Nguyen Huy Duong, deputy director of a Hanoi-based securities firm.
Without changes to products and technology, thebroker will kill themselves in this competitive market, especially asinvestors can easily run to other companies, he said.
Nhuan Phat, a veteran investor with SME Securities, said that the feebonuses or new service launches are just initial support, whileinvestors put more focus on the company's technical infrastructure.
"By owning an advanced and stable technical system, investors feelsafe when they use the company's services. This is how we retain them."
"Companies offering promotional programmes will lureinvestors, but over time, those with a stable, long-built backgroundswill retain investors for longer," said Nguyen Thuy Hang, a marketingofficial with a HCM City-based marketing company.
Hang said the upgrades are essential but they shouldn't be turned into arush between companies to lure investors. "The real ability of acompany will be realised through the market."
Ananonymous general director of a giant securities firm said that eachcompany with its own strategy to woo investors will make the competitionmore interesting. Those that can't afford the competition will be leftbehind, he said.
As a rule, better days are ahead and investors will be the first beneficiaries, the director said. /.
