Binh Thuan (VNA) – ꦺThe Cham Brahman ethnic peoplein the south central province of Binh Thuan are celebrating their yearly Kate Festival from October 4-6.
To ensure COVID-19 prevention and control,especially amid complex developments of the pandemic in the province’s Phan Thietcity, this year's celebration is not held at Po Sah Inu tower as usual. The managing board of the tower and dignitaries in Ham Thuan Bac district on October 5performed the most important ritual of the festival in a simple, solemn andsafe manner, closely following COVID-19 preventive measures. Followers were called on to celebrate the festival with theirfamilies, refrain from gathering in crowds and going outside in order to curb thespread of the pandemic. Falling on the first day of the seventh month of the Chamcalendar, Kate is the biggest event in the year of the Cham followers ofBrahmanism to pay respect to gods and pray for productive harvests and multiplenatural and human resources. In 2017, the Kate Festival was recognised as an intangiblecultural heritage by the Ministry of Culture, Sports and Tourism. It is one ofthe 15 biggest festivals in the country, attracting thousands of domestic andinternational visitors every year. There are about 153,000 Cham people in Vietnam, of whom over41,000 live in Binh Thuan, mainly in Bac Binh, Tuy Phong, Ham Thuan Bac and Tanh Linhdistricts./.
Kate, the largest and most important traditional festival of Cham ethic people in Vietnam, is celebrated on the first day of the seventh lunar month to revere Gods, heroes, ancestors, and kings.
South-central Binh Thuan province will further promote its image as a tourism destination, with particular attention being paid to safety in association with the COVID-19 epidemic, in an effort to revive a local tourism industry severely affected by the pandemic.
The 2020 Kate festival is scheduled to take place in Phan Thiet city of the south central province of Binh Thuan on October 15-16, the provincial Department of Culture, Sports and Tourism has announced.
In the context where AI dominates and produces vast volumes of content, the only sustainable path forward for journalism is to focus on high-quality content and core values. Journalism must redefine its mission - not to report the fastest, but to provide the most profound and trustworthy value.
Granma and the VNA have great potential for cooperation, especially in sharing content regularly, so that VNA products are published on Granma platforms and vice versa, thereby helping Cuban and Vietnamese people access true information and gain a deep understanding of each other's country and people.
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The strategic product, managed and operated by the Vietnam News Agency Digital Media Centre (VNA Media), is an official channel for popularising the Party and State’s information and documents as well as delivering mainstream and trustworthy news to both domestic and international audiences through various kinds of multimedia formats.
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A hub for sharing best practices, the event aims to forge solutions for financial sustainability, public media contracts, audience engagement, content innovation, and newsroom restructuring. It is also a moment for Vietnam’s media to accelerate its progress and figure out what the “revolutionary press” means in a new era.
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The official launch of Emirates’ Dubai–Da Nang route on June 2 has sparked a “tourism revolution” for Vietnam’s central coastal city. Da Nang is emerging as a top destination for high-end travelers, particularly from the lucrative Middle Eastern market.
Bernama CEO Datin Paduka Nur-ul Afida Kamaludin said VNA has been a consistent and reliable partner in OANA, contributing actively to the regional media landscape through content sharing, coordination, and policy discussions. Their coverage of ASEAN and Indochina issues adds valuable perspectives. Bernama appreciates the collaboration with VNA.
In this era of global integration and digitalisation, the press must adopt modern multimedia models to not only meet increasing information and communication demands but also align with the broader socio-economic development of the country.
Po Sah Inu tower in Phan Thiet city (Photo: VNA) 
