Consumers willing to pay premium for better quality: survey
Most of the respondents in a nationwide survey have declared they will pay a premium for high-quality Vietnamese products that meet specific standards, and are originally traceable, good for health, and environmentally friendly.
HCM City (VNA) – Most of the respondents in a nationwidesurvey have declared they will pay a premium for high-quality Vietnameseproducts that meet specific standards, and are originally traceable, good forhealth, and environmentally friendly.
The opinion survey, launched in September last year,polled consumers in person and virtually and collected their votes onhigh-quality made-in-Vietnam products, with more than 61,000 votes recorded.
It revealed that green consumption has become a trend in thedomestic market, and consumers are paying more attention to the factors of safety,product origin, and function in addition to quality and prices. Some 43% of the polledpeople were concerned that businesses might use banned substances in production andpreservation, and that raw materials are not of high quality for production.
For the retail sector, general trade (GT) still reignssupreme, while modern trade (MT) is attractive to those fond of fastmoving consumer goods (FMCG). Meanwhile, multi-channel shopping is a populartrend now and in the future and, as a result, it will gradually make the boundary between MT and GT blurredand bring more convenience to shopping activities.
Although online shopping is no longer a boom as it was during the COVID-19lockdown, it remains very popular, especially among young shoppers. Thedevelopment of e-commerce is forecast to be a trend long into thefuture. Online information channels are also increasingly being approached byconsumers, with more than 40% of the respondents learning about products throughforums, social networks, websites, and online newspapers, among other methods.
Vu Kim Hanh, chairwoman of the business association ofhigh-quality Vietnamese products, said that these new trends promote consumptionhabits across the globe, as consumers become more and more aware of therelationship between their health and wellness and the surrounding ecosystem. Food that isclean, safe, and verified to meet quality standards or certified organic is alsothe first choice for many people, she added./.
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Illustrative photo (Source: VNA) 
