Da Lat City in the Central Highlands province of Lam Dong is working with Japanese OTA Floriculture Auction Limited Company and relevant local agencies to establish a flower trading centre in the city.
Lam Dong (VNA) – Da Lat Cityin the Central Highlands province of Lam Dong is working with Japanese OTAFloriculture Auction Limited Company and relevant local agencies to establish aflower trading centre in the city.
The centre will be set up at the bottomof Mimosa Pass, a gateway to Da Lat, on an area of 16.6 ha with a maximumpurchasing capacity of 2.5 million branches a day and is expected to trade 550million flower branches a year.
The facility, once operational in thenext two years, will serve as a trading platform for flower farmers andconsuming units to supply flowers to markets with transparent prices.
Flowers are expected to be auctionedbefore reaching the retail market.
The trading centre is important tocreate an open and transparent market as well as standards for local flowers,said Ryoji Kato of the OTA Floriculture Auction.
To date, Lam Dong province had a total flowergrowing area of 7,760 ha with an annual output of more than 2.4 billion flowerbranches, of which Da Lat and its neighbourhood making up 70 percent of acreageand production.
Da Lat has built a common brand of DaLat Flower used by about 110 grower households. Earnings from the localfloriculture sector currently reach 750 million VND per hectare a year.
OTA FloricultureAuction is a leading company operating the OTA wholesale market for flowers inTokyo which is the largest in Japan and the third largest in the world.-VNA
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Flower farmers in Da Lat (Source: VNA) 
