The Department of Culture, Sports and Tourism of central Da Nang cityheld a programme in Ho Chi Minh City on July 4 to promote MICE(Meetings, Incentives, Conventions, Exhibitions) tourism and introduceits promotion packages there.
During the event,Ho Chi Minh City’s travel companies were introduced to the centrallocality’s favourable conditions in infrastructure and technology toserve the MICE, a specific form of business tourism that relates to theactivities of groups of businesspersons travelling for business purposesand represents a multi-million- dollar segment of tourism worldwide.
Da Nang is home to an international airport witheight domestic routes and 20 international ones, an internationalseaport which welcomes 700,000 arrivals each year, and 337 accommodationfacilities, including 10 five-star and nine four-star hotels andresorts.
The department’s deputy head Tran ChiCuong said that Da Nang has focused on developing its infrastructure andimproving the quality of its tourism products and services in order toensure a safe and friendly environment for visitors.
In 2014, besides Ho Chi Minh City, the central city will alsocontinue promoting its image to Hanoi and several foreign countries,including Japan, the Republic of Korea, Russia and Thailand.
In the first half of this year, it saw more than 1.7 million touristarrivals, up 15.8 percent from the same period last year. Of this, thenumber of foreigners topped 450,600, a year-on-year rise of 15.7percent.-VNA
During the event,Ho Chi Minh City’s travel companies were introduced to the centrallocality’s favourable conditions in infrastructure and technology toserve the MICE, a specific form of business tourism that relates to theactivities of groups of businesspersons travelling for business purposesand represents a multi-million- dollar segment of tourism worldwide.
Da Nang is home to an international airport witheight domestic routes and 20 international ones, an internationalseaport which welcomes 700,000 arrivals each year, and 337 accommodationfacilities, including 10 five-star and nine four-star hotels andresorts.
The department’s deputy head Tran ChiCuong said that Da Nang has focused on developing its infrastructure andimproving the quality of its tourism products and services in order toensure a safe and friendly environment for visitors.
In 2014, besides Ho Chi Minh City, the central city will alsocontinue promoting its image to Hanoi and several foreign countries,including Japan, the Republic of Korea, Russia and Thailand.
In the first half of this year, it saw more than 1.7 million touristarrivals, up 15.8 percent from the same period last year. Of this, thenumber of foreigners topped 450,600, a year-on-year rise of 15.7percent.-VNA
