Dak Lak strives to gain global recognition for “Buon Ma Thuot Coffee”
Up to 10 countries worldwide have approved trademark protection registration for “Buon Ma Thuot Coffee”, a brand in the Central Highlands province of Dak Lak.
Dak Lak (VNA) – Up to 10 countries worldwide have approved trademark protectionregistration for “Buon Ma Thuot Coffee”, a brand in the Central Highlandsprovince of Dak Lak.
Thesecountries are the Netherlands, Belgium, Luxembourg, Spain, Germany, Singapore,China, Thailand, Canada and Russia.
Dak Lak hasworked with experts from the European TradePolicy and Investment Support Project to compile documents for geographicalindication registration of Buon Ma Thuot coffee in the EU.
The province’s coffeepromotion efforts have increased exports of the product.
Local coffee beansharvested from the 2015-2016 crop were shipped to 75 countries and territoriesacross the world.
Top consumers of Dak Lakcoffee beans in the crop included Japan with some 32,250 tonnes worth nearly 56.6million USD, Switzerland with over 23,000 tonnes worth 41 million USD, and Germanywith 22,000 tonnes worth more than 37.5 million USD.
Dak Lak is home to nearly193,000 hectare of commercial coffee plantations, which produce about 450,000tonnes of coffee beans a year.-VNA
As intellectual property rights are becoming increasingly important in international trade, experts urged Vietnamese companies to pay attention to overseas trademark protection registration.
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Coffee beans harvested in Dak Lak (Photo: VNA) 
