HCM City (VNA) - The Vietnam Coffee and Cocoa Association will celebrate thefirst Vietnam Coffee Day, December 10, at the Youth Cultural House in HCM City.
To mark thegreat contributions made by the coffee industry to the country’s development,the Government has designated December 10, the day President Ho Chi Minhvisited Dong Hieu coffee farm in Nghe An province in 1961, as Vietnam CoffeeDay, Luong Van Tu, the association’s chairman, said.
A seminar onthe future of the coffee industry would be organised on the sidelines of theevent and the announcement of the list of prestigious coffee producing andprocessing enterprises would be made, he said.
Theassociation would also organise the 2016 coffee advertisement and coffeeenjoying cultural festival at the same venue, the Youth Cultural House, fromDecember 9 to 11 to promote coffee consumption in the domestic market andintroduce Vietnam’s coffee products to foreigners, he said.
Vietnamexpects to earn 3.7 billion USD from coffee exports this year, a year-on-yearincrease of 300 million USD, he said.
Vietnamaccounts for 15 percent of the world’s exports and is the second largestexporter after only Brazil.
The coffeeindustry has carried out a restructure programme to improve its competitivenessby raising productivity, quality and value.
Under theprogramme, the country would keep the area under coffee at 600,000ha and focuson planting new trees with higher productivity and quality, Tu said.
The industrywould work to increase the export of processed coffee to achieve revenues of5-6 billion USD by 2030, he said.
Do Ha Nam,the association’s deputy chairman, said Asia and Africa are promising marketsfor Vietnamese coffee and exporters are targeting these markets.
China forinstance has high demand for coffee and many Vietnamese companies like TrungNguyen and Vinacafe have achieved great success in the market, he said.
In responseto the growing trend of sustainable coffee consumption in the global market,the sector has reformed to produce more sustainably, he said.
Coffeecultivation areas that meet 4C (Common Code for Coffee Community) standards,GTZ and UTZ account for 60 percent of the total cultivation area, he added.-VNA
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Illustrative image (Source: Internet) 
