Demand for plant-based foods, fake meats on the rise
Demand for meat alternatives and plant-based products has grown significantly and will continue to rise in the global market, including Vietnam, experts have said.
HCMCity (VNS/VNA) - Demand for meat alternatives and plant-basedproducts has grown significantly and will continue to rise in the globalmarket, including Vietnam, experts have said.
A study by US market intelligence and consultancy firm Polaris Market Researchsaid the global plant-based meat market is likely to grow at 15.8 percent ayear to reach 35.8 billion USD by 2027 compared to 11.1 billion USD in 2019.
The main factors driving the trend are health concerns due to the upsurgein food-borne illnesses through animal meat, awareness of food safety andnutrition and environmental concerns.
In Vietnam, according to global data and consulting company Kantar Worldpanel,consumers are eating and drinking plant-based alternatives that are perceivedto be natural and healthier.
Speaking at a seminar on green food potentials and trends in HCM City lastweek, Ho Thanh Nhien, founder of Bewina Company, a plant-based food supplier,said with their living standards rising Vietnamese are increasingly concernedabout the safety of their daily meals and drinks.
Consumers have in recent years become interested in safe, organic andplant-based foods, with many opting for a vegetarian diet, she said.
Vu Kim Hanh, chairwoman of the Business Association of High Quality VietnameseGoods, said: “The plant-based food market is attractive.
“Being an agricultural country, Vietnamese firms could tap this niche market athome and abroad.”
Nhien, saying the global plant-based meat industry has become lucrative in thelast five years, hoped that one day it would source everything fromVietnam.
With more people shifting away from meats towards cleaner, plant-based proteinalternatives, many food manufacturers ranging from start-ups to leadingconsumer goods, and even meat companies, are embracing plant-based meatproducts to meet the demand, she added.
Firms are also conducting research to come up with kitchenware that help retainthe nutrition and colour of foods and do not generate toxins during cooking,speakers told the seminar.
Ly Ngoc Minh, general director of Minh Long I Co Ltd, said kitchenutensils help increase the taste of food, but cooking also affects the qualityof food, directly affecting human health.
That is why his company constantly researches and develops premium porcelaincooking product lines (macrobiotic cookware) which do not need water whenstir-frying or steaming food, he claimed./.
Vietnam’s livestock industry hopes to increase its average production growth rate in 2021 by 5-6 percent, according to the Department of Livestock Production under the Ministry of Agriculture and Rural Development.
Vietnam imported more than 141,000 tonnes of pork worth 334.4 million USD in 2020, representing a rise of 382 percent and 500 percent over the previous year, respectively, customs statistics showed.
Apart from maintaining the domestic market, Vietnamese poultry businesses are seeking ways to expand their reach to foreign markets like Myanmar, Japan, Hong Kong and Russia, heard a recent meeting of the Vietnam Poultry Association (VIPA).
The new Government decree also simplifies loan procedures while expanding credit incentives to include organic and circular agriculture, allowing them to access preferential terms similar to those of high-tech and value-chain based agricultural production.
Developed with state-of-the-art infrastructure, the Da Nang FTZ is designed to become a leading regional economic centre and a strategic growth pole in Vietnam’s new development landscape.
The Binh Duong Association of Supporting Industries (BASI) is expected to promote the usage of domestically manufactured components while supporting businesses in accessing international markets, strengthening linkages, and promoting deeper integration into global supply chains.
PwC Vietnam forecasts a vibrant M&A market in Vietnam’s healthcare sector in 2025, driven by rising demand for high-quality medical services and a growing middle class. Pharmaceutical companies, private hospitals, and specialised medical facilities, particularly in ophthalmology and oncology, are predicted to be key targets for M&A.
The central province of Quang Nam is set to become a hub for the medicinal plant industry, with Ngoc Linh ginseng designated as the core crop, under the Prime Minister's decision issued earlier this year.
The North-South Expressway project is scheduled for completion by 2030, aiming to establish the groundwork for Vietnam’s modern railway industry and stimulate regional economic development, positioning the country for a significant economic leap in the era of national rise.
The probe, initiated on June 11 following a petition by the US Coalition for Fair Trade in Hardwood Plywood, targets products classified under HS Code 4412 and 9403 imported from China, Indonesia and Vietnam.
Sun PhuQuoc Airways was born as a perfect piece in Sun Group’s strategic vision to build a premium ecosystem of tourism, entertainment, real estate, and aviation. With a pioneering ambition, Sun PhuQuoc Airways is not just an airline, but a symbol of connection – bringing the world to Phu Quoc and taking Phu Quoc to the world.
A key change in the draft decree is a provision requiring bank transfers for gold transactions valued at 20 million VND (765 USD) and above, to enhance transparency and verify customer identities.
In the first four months of 2025, trade turnover between Vietnam and Cambodia surpassed 3 billion USD, marking a 7% increase compared to the same period in 2024.
On June 19 alone, a total of 2,005 trucks completed customs clearance at Lang Son’s border gates — the highest single-day figure ever recorded in the province. Of these, 634 carried exports and 1,371 imports.
The OECD Economic Surveys: Vietnam 2025 report focuses on analysing the country’s macroeconomic fundamentals, the impact of international integration on attracting foreign investment and trade, and the country’s prospects for developing a low-carbon economy.
Antoine Colin, Senior Vice President for Global Supply Chain Digital Transformation & Resilience at HP Inc., affirmed HP’s strategic commitment to building a supply chain and ecosystem in Vietnam and the region.
Deputy Director General of the Ministry of Industry and Trade (MoIT)’s Trade Promotion Agency Bui Quang Hung emphasised that logistics has evolved from a technical function into a core capability for Vietnamese exporters to maintain their competitive advantage in the US market.
A trade official has suggested companies work closely with shipping lines, airlines, and freight forwarders to monitor routes, transit times, and potential surcharges while exploring broader cargo insurance to cover risks like war and terrorism.
In addition to institutional reform, the agency is also rolling out key solution groups to combat counterfeit goods, imitations, and intellectual property infringements in the digital environment.
The event, co-organised by the Vietnam Trade Office in the UK and TT Meridian, a local importer of Vietnamese fresh produce, aims to build a national lychee brand and encourage broader recognition of Vietnamese fruits in a competitive, high-end market.
The industry's performance has been powered by bold investments in modern production lines, enabling Vietnamese firms to produce complicated products which were exclusive to advanced economies.
At the seminar (Photo: VNA) 
