It is estimated that Vietnam's tourism sector served about 3.2 million tourists during the New Year holidays from December 30, 2023 to January 1, 2024, up 6.6% year on year, but the overall number of visitors fell short of expectations.
The tourism sector raked in about 9.6 trillion VND (408.3 million USD) in revenue during the three-day 2023 New Year holiday, the Vietnam National Administration of Tourism reported on January 4.
Tourism operators in the central province of Thua Thien-Hue are hopeful that business will bounce back as public holidays and the summer near and stimulus policies and new tourism products are carried out.
Many travel companies said domestic tourism is recovering quickly, and even a number of tours for the South Liberation and National Reunification Day (April 30) and the May Day holidays have been fully booked.
The Department of Culture, Sports and Tourism in the Mekong Delta city of Can Tho has released a plan to recover the local tourism sector post-COVID-19.
The tourism sector has set the goal of attracting 20.5 million international visitors in 2020 and serving 90 million domestic travellers, it was said at a review meeting of the Vietnam National Administration of Tourism (VNAT) in Hanoi on December 23.
Vietnam welcomed more than 6.2 million foreign visitors in the first half of 2017, up 30.2 percent against last year, the Vietnam National Administration of Tourism reported on June 28.
More than nine million foreign tourists visited Vietnam in the first 11 months of 2016, up 25.5 percent from the same period last year and above the initial target of 8.5 million arrivals for 2016, according to the General Statistics Office of Vietnam.
In November, an estimated 732,740 international visitors came to Vietnam , up 12.9 percent over October and 20.4 percent compared with the same period last year.