Tourism operators in the central province of Thua Thien-Hue are hopeful that business will bounce back as public holidays and the summer near and stimulus policies and new tourism products are carried out.
The entrance to the Imperial City of Hue, a popular tourist destination in Thua Thien-Hue province (Photo: VNA)
Thua Thien - Hue (VNA) - Tourism operators in the central province ofThua Thien-Hue are hopeful that business will bounce back as public holidaysand the summer near and stimulus policies and new tourism products are carriedout.
According to Chairman of the province’s Tourism Association Dinh Manh Thang,hotel occupancy rates are estimated at 80 percent for the April 30-May 1 holidays and this isa robust sign in the context of the tourism sector being battered by theCOVID-19 pandemic.
Since many tourist destinations and accommodation facilities are offeringsubstantial discounts while maintaining good services, this is an opportunityfor domestic travellers to experience high-end tourism services.
Entrance fees to a number of local hotspots have been slashed to attract more visitors.Tourism operators are benefiting from 50 percent discounts on entrance fees atthe Hue Monument Complex from March to August, while the Le Ba Dang MemorySpace is offering a 60 percent reduction on ticket prices from January to June andthe Alba Thanh Tan Hot Spring Resort offers 50 percent off for visitors bookingcombo deals from March to August.
Local hotels of three- to five-stars are offering discounts of 50 percent forall of 2021.
According to Deputy Director of the provincial Department of Tourism Nguyen VanPhuc, new tours and service packages have been developed in recent times,including Coming to Hue from Hai Van Quan, Discovering Your Limits with Hue, andexperiencing cyclos and the “Ao dai ngu than” (five-flap robe).
Most recently, the Hue Monuments Conservation Centre resumed the firing ofcannons at Hue flagpole at 8pm on Saturdays and at major celebrations.
Smart tourism has been promoted in the locality, with the best programme being“Finding the lost royal palace”. With virtual reality technology VR360,visitors are able to admire imperial architecture with their own eyes.
With the VN Guide application, meanwhile, tourists can also enjoy antiquesthrough a 3D space at the Museum of Royal Antiques.
In response to the Ministry of Culture, Sports and Tourism’s “Vietnamese peopletravel to Vietnamese destinations” campaign, Thua Thien-Hue has joined handswith Quang Nam, Da Nang, and Quang Binh to organise various programmes toattract domestic travellers with new tourism products./.
After becoming frozen due to the impact of COVID-19, Dien Bien province’s tourism sector is now showing signs of recovery. In the first three months of this year the province welcomed more than 167,000 visitors, which prompted the sector to introduce stimulus packages to attract more tourists post-pandemic.
Six northern provinces in Vietnam should continue to actively support and participate in two national tourism stimulus programmes – Vietnamese Travelling within Vietnam and Vietnam’s Tourism – Safe and Attractive, said Doan Van Viet, Deputy Minister of Culture, Sports and Tourism.
VinGroup on April 21 officially opened Phu Quoc United Centre – a brand-new resort and entertainment complex in Phu Quoc Island, the Mekong Delta province of Kien Giang – which is poised to help turn the “Pearl Island” into a world-class tourism hub.
The central province of Quang Nam has been paid due attention to the development of tourism infrastructure as the locality is looking to develop sustainable sea and island tourism products.
The first and only direct service connecting the two countries at the moment is set to operate three times per week using the modern wide-body Boeing 787-9 Dreamliner aircraft.
Mu Cang Chai is home to nearly 83,000 hectares of forest, including almost 60,000 hectares of unspoiled natural woodland. Recognising this potential, local authorities have embraced a holistic strategy that protects biodiversity while promoting tourism.
Phu Quoc ranks among the top 10 leading tourist islands in Asia. As the largest island in Vietnam, it boasts stunning natural beauty, with expansive coral reefs resting beneath the sea and a number of beautiful, poetic beaches such as Sao, Truong, and Khem, known for their fine white sand and crystal-clear waters.
Vietnam's national flag carrier Vietnam Airlines and Vietjet are among the exhibitors, promoting key destinations such as Ho Chi Minh City, Hanoi, and Phu Quoc, as well as distinctive tourism products.
Alexander Musikhin, Vice President of ATOR and CEO of the Intourist travel agency, highlighted Vietnam as a top destination offering a unique blend of beach holidays and cultural excursions.
According to Seoul’s Tourism Industry Department, approximately 20,000 Vietnamese visitors travel to the city each year for medical treatment. Vietnam consistently ranks among the top 10 countries with the highest number of medical tourists to Seoul.
An analysis of accommodation search data based on check-in dates for June and July revealed that Nha Trang surpassed all other destinations in popularity among Korean users.
The programme is organised by the Khanh Hoa provincial Youth Union and the “Khanh Hoa people speak English” Project, and aims to promote the culture, history, cuisine and other tourism products of Nha Trang – Khanh Hoa to international visitors.
VNAT Director General Nguyen Trung Khanh called visa a golden ticket to pulling in crowds, but he is clear that it needs coordinated efforts across multiple sectors to keep the momentum going in this fast-moving global travel scene.
As a tourism hub, Hanoi is now actively developing strategies to attract Muslim travellers. In recent years, the city has seen a notable uptick in visitors from countries with large Muslim populations.
When tourists witness firsthand the passion and care of farmers, they’re willing to pay higher prices because they see the genuine worth behind every product.
During the first five months, China continued to be Vietnam's largest source market of tourists, followed by the RoK, China’s Taiwan, the US, and Japan.
After more than three months of operation, the popularity of the free tours in Bac Ninh province shows no signs of cooling down. Many tourists return every week in hopes of experiencing all the tours and visiting every destination.
Typical products of Phu Tho are being showcased at the Lao Cai International Travel Mart 2025, held in the northern mountainous province of Lao Cai from June 5-8.
Featuring 130 stalls and delegations from 120 travel agencies representing more than ten countries and territories, the event is expected to provide a platform for establishing partnerships and attracting more visitors to Lao Cai in the future.
Kicking off the festival on the evening of June 7 will be the grand music concert titled “Nha Trang Say Hi”, featuring popular artists from the trending show “Anh Trai Say Hi”. The event will be broadcast live nationwide and conclude with a fireworks display over Nha Trang Bay.
Data from Booking.com reveals that during the peak summer vacation in June and July, beach trips continue to be a top priority for Vietnamese travellers.
The northern midland province of Phu Tho has carried out all-round measures to improve tourism infrastructure, services, and offerings, elevating visitor experience and reinforcing the province’s unique cultural identity.
Hanoi has directed lodging providers and tourist destinations to bolster preparations in staffing, service quality, security, and sanitation. Community-based lodging platforms such as Airbnb are also being promoted strongly to expand housing supply during the holiday period.
The entrance to the Imperial City of Hue, a popular tourist destination in Thua Thien-Hue province (Photo: VNA) 
