The northern midland province of Phu Tho has carried out all-round measures to improve tourism infrastructure, services, and offerings, elevating visitor experience and reinforcing the province’s unique cultural identity.
Local staples are introduced at Xuan Son National Park (Photo: baophutho.vn)
Phu Tho (VNA) – The northern midland province of Phu Tho haಌs carried out all-round measures to improve tourism infrastructure, services, and offerings, elevating visitor experience and reinforcing the province’s unique cultural identity.
Across key destinations such as the Hung Kings Temple historical site, Xuan Son National Park, Thanh Thuy hot springs, and the Ao Gioi – Suoi Tien ecological zone, roads are being upgraded to facilitate travel from Viet Tri city to those tourist sites.
The infrastructure development extends beyond transport to encompass essential supporting amenities. Parking lots, directional signage, public restrooms, and many more have been expanded with tourist-friendly design.
Roads are being upgraded to facilitate travel from Viet Tri city to tourist sites. (Photo: baophutho.vn)
Phu Tho has encouraged the building of diverse lodging systems ranging from modern hotels to community-based homestays in mountainous areas like Tan Son and Thanh Son, providing visitors with the opportunity to immerse themselves in the excellent cultural traditions of the Muong and Dao ethnic groups.
Service professionalisation has emerged as another stepping stone of the province's tourism strategy. Many attractions now feature electric vehicle transport, local guides, and speciality shops. The efforts contribute to creating convenient and memorable travel experiences that resonate long after visitors return home.
Visitors have the opportunities to immerse themselves in various cultural activities of local ethnic people. (Photo: baophutho.vn)
Notably, the province has paid due heed to renewing its tourism offerings, with spiritual, ecological, and community-based tourism programmes aligned with contemporary experience and leisure travel trends. Standout packages include eco-adventures through Long Coc tea hills, treks into Xuan Son National Park, and resort experiences at Thanh Thuy mineral springs with wellness services, spa, and nature-based retreat.
Spiritual tourism continues leveraging the province's advantages in its historic site network, including the Hung Kings Temple in Viet Tri city, Lang Suong Temple in Thanh Thuy district, Great Mother Au Co Temple in Ha Hoa district, which are all linked to form a sacred heritage journey. At the same time, Phu Tho has promoted traditional culinary and handicraft products including banh tai (ear-shaped cake), fermented pork, and Hung Lo rice noodles.
Safety and service quality are also among focuses as summer 2025 approaches. Tourism service businesses were requested to ensure absolute security and safety, particularly at water recreation sites. Transportation vehicles failing to meet technical standards are prohibited from operation. Besides, service providers must publicise prices, sell at fair rates, and avoid any practice that could damage visitor experiences.
Amidst rapid growth of online tourism, the province has intensified communications to raise public awareness of online travel fraud. Additionally, its Department of Culture, Sports and Tourism has joined hands with competent authorities to ensure congestion-free travel throughout the province.
Local inspectors are monitoring key destinations to handle violations related to pricing, hygiene, safety, and quality in a timely fashion.
Phu Tho province attends a tourism expo in Hue city. (Photo: baophutho.vn)
With the message of “Phu Tho - Travel to love”, tourism promotion activities are organised across multiple platforms like websites, YouTube and social media fanpages, to introduce the tourist sites, festivals, and specialities of the ancestral land. Videos and livestreams are bringing the province’s intangible cultural heritage, including Xoan singing, Tro Tam festival, and mountainous cuisine, to global audiences.
The participation in tourism expos and events in major cities is further helping position Phu Tho as a vibrant and cultural rich destination./.
Local leaders and citizens offered incense, flowers, and tributes to express their gratitude to Father Lac Long Quan and Mother Au Co for laying the foundations of the nation. They also prayed for national prosperity, peace, and unity.
An art programme named 'Colours of Land of Ancestors Tourism - Phu Tho 2025' and a tourism promotion programme themed “Phu Tho – Travel to Love” opened in the northern midland province of Phu Tho on April 3 evening as part of activities of the Hung Kings’ Commemoration Day Festival and the Culture and Tourism Week of Ancestral Land for the Year of the Snake.
The first and only direct service connecting the two countries at the moment is set to operate three times per week using the modern wide-body Boeing 787-9 Dreamliner aircraft.
Mu Cang Chai is home to nearly 83,000 hectares of forest, including almost 60,000 hectares of unspoiled natural woodland. Recognising this potential, local authorities have embraced a holistic strategy that protects biodiversity while promoting tourism.
Phu Quoc ranks among the top 10 leading tourist islands in Asia. As the largest island in Vietnam, it boasts stunning natural beauty, with expansive coral reefs resting beneath the sea and a number of beautiful, poetic beaches such as Sao, Truong, and Khem, known for their fine white sand and crystal-clear waters.
Vietnam's national flag carrier Vietnam Airlines and Vietjet are among the exhibitors, promoting key destinations such as Ho Chi Minh City, Hanoi, and Phu Quoc, as well as distinctive tourism products.
Alexander Musikhin, Vice President of ATOR and CEO of the Intourist travel agency, highlighted Vietnam as a top destination offering a unique blend of beach holidays and cultural excursions.
According to Seoul’s Tourism Industry Department, approximately 20,000 Vietnamese visitors travel to the city each year for medical treatment. Vietnam consistently ranks among the top 10 countries with the highest number of medical tourists to Seoul.
An analysis of accommodation search data based on check-in dates for June and July revealed that Nha Trang surpassed all other destinations in popularity among Korean users.
The programme is organised by the Khanh Hoa provincial Youth Union and the “Khanh Hoa people speak English” Project, and aims to promote the culture, history, cuisine and other tourism products of Nha Trang – Khanh Hoa to international visitors.
VNAT Director General Nguyen Trung Khanh called visa a golden ticket to pulling in crowds, but he is clear that it needs coordinated efforts across multiple sectors to keep the momentum going in this fast-moving global travel scene.
As a tourism hub, Hanoi is now actively developing strategies to attract Muslim travellers. In recent years, the city has seen a notable uptick in visitors from countries with large Muslim populations.
When tourists witness firsthand the passion and care of farmers, they’re willing to pay higher prices because they see the genuine worth behind every product.
During the first five months, China continued to be Vietnam's largest source market of tourists, followed by the RoK, China’s Taiwan, the US, and Japan.
After more than three months of operation, the popularity of the free tours in Bac Ninh province shows no signs of cooling down. Many tourists return every week in hopes of experiencing all the tours and visiting every destination.
Typical products of Phu Tho are being showcased at the Lao Cai International Travel Mart 2025, held in the northern mountainous province of Lao Cai from June 5-8.
Featuring 130 stalls and delegations from 120 travel agencies representing more than ten countries and territories, the event is expected to provide a platform for establishing partnerships and attracting more visitors to Lao Cai in the future.
Kicking off the festival on the evening of June 7 will be the grand music concert titled “Nha Trang Say Hi”, featuring popular artists from the trending show “Anh Trai Say Hi”. The event will be broadcast live nationwide and conclude with a fireworks display over Nha Trang Bay.
Data from Booking.com reveals that during the peak summer vacation in June and July, beach trips continue to be a top priority for Vietnamese travellers.
Hanoi has directed lodging providers and tourist destinations to bolster preparations in staffing, service quality, security, and sanitation. Community-based lodging platforms such as Airbnb are also being promoted strongly to expand housing supply during the holiday period.
The tour is scheduled to run every weekend from 7:00 pm to 9:00 pm with a variety of activities, including temple rituals, traditional music performances, water puppetry, 3D mapping shows, calligraphy, local cuisine tasting, and handicraft workshops.
