The northern midland province of Phu Tho has carried out all-round measures to improve tourism infrastructure, services, and offerings, elevating visitor experience and reinforcing the province’s unique cultural identity.

The Hung Kings’ Commemoration and Ancestral Land Culture - Tourism Week 2025 take place from March 29 to April 7, 2025 (1st - 10th day of the third lunar month of the Year of the Snake) in Viet Tri city (Phu Tho province) the Hung Kings Temple Historical Site, and various provincial-level locations. This event offers a meaningful opportunity for people across Vietnam and international visitors to connect with the nation’s ancestral heritage.