Recently, demand for durian in Beijing has surged sharply as the harvesting season begins across Southeast Asia.

The two sides agreed to promote trade and open markets for Vietnamese agricultural, forestry, and aquatic exports to China, with focus on speeding up negotiations, and completing procedures to soon sign protocols on the export of these products.

The Central Highlands province of Kon Tum is implementing stricter quality control measures for durian and jackfruit exports following a warning from China about food safety lapses in some Vietnamese durian shipments.

The Agriculture and Cooperatives Ministry of Thailand is set to improve quality control on all export fruits after Chinese customs checkpoints were ordered to strictly check Basic Yellow 2 lab test results on durians.

Vietnam’s efforts in expanding export markets for its fruits and vegetables in 2024 has paid off as for the first time, the export of these products has brought home 7.2 billion USD, much higher than the figure of 3.3 billion USD two years ago.

As durian demand in China could reach 8 billion USD, Indonesia is undertaking durian export to China, a process that the government started a while ago, said Indonesian Coordinating Minister for Food Affairs Zulkifli Hasan.

Vietnam could earn 300 million USD from shipping frozen durian to China on the back of the signed protocol on plant quarantine requirements for the product between the two sides, Director of the Plant Protection Department (PPD) under the Ministry of Agriculture and Rural Development Huynh Tan Dat said on September 19.

Vietnam's fruit export revenue hit 4.63 billion USD in the first eight months of 2024, representing an increase of 30.6% compared to the same period last year, thanks to the opening of several key markets.

Popularity is growing for Vietnamese fruits in large-scale markets such as the US, China, Japan and the EU, meaning great potential in export growth thanks to the expansion of markets.

Thailand is consolidating its position as the leading supplier of durians to China, reported the South China Morning Post.

Durian has emerged as the top fruit export, surpassing dragon fruit, with export revenues 3.5 times higher.

Durian exports are forecast to surpass 3 billion USD this year, according to the Vietnam Vegetable and Fruit Association (Vinafruit).

Thailand’s durian exports to China will face stiffer competition from other ASEAN member countries like Malaysia, Vietnam and Indonesia, as well as Chinese grown fruit.

Thailand’s Commerce Ministry has called on Thai conglomerates and enterprises to help purchase agricultural products to support farmers.

ASEAN countries and China have been promoting cooperation on durian, especially in the field of innovation in breeding technology, planting, farming techniques, processing, and ensuring a sustainable production chain.

Insiders believe in a bright prospect for durian export to China though the world’s largest durian consumer is expanding the cultivation of this fruit.

Fruit and vegetable exports are forecast to continue going smooth in the time ahead thanks to abundant domestic supply and foreign markets’ growing demand.

Indonesia, one of the world's largest durian producers and exporters, plans to conduct further research on this fruit varieties and expand plantations in order to raise durian exports to China to 8 billion USD.

Malaysian durian traders are concerned about logistical complications when it comes to exporting fresh durian to China, given the fruit’s short shelf-life of three days, as planters in Malaysia customarily wait for durians to fully ripen before harvesting.

Vietnam's seasonal fresh fruits are nearing peak harvest, presenting perfect opportunities to boost exports.