E-commerce helps promote Vietnamese brands to int’l markets
Introduced on the global online market Amazon.com, many traditional products of Vietnam have been attracting international consumers, contributing to promoting purchase power and increasing sales.
Hanoi (VNA) – Introduced on the global online market Amazon.com, manytraditional products of Vietnam have been attracting international consumers,contributing to promoting purchase power and increasing sales.
Han Nguyen, co-founder and CEO of Andre Gift Shop, said that sales from Amazonin 2018 accounted for 70 percent of her company’s online sales, helping promotethe firm’s growth by 70 percent compared to 2017.
Meanwhile, Le Thi Thien Ngan, founder and CEO of Paper Color, said thatoffering her goods on the site helped her enterprise access a great number of internationalconsumers.
Paper Color now exports its products to 30 countries worldwide, and is further promotingbrand development.
MaryCrafts, which has a production workshop in Vietnam and specialises in producingclothes and accessories for women, also joined the online market giant Amazon in2015. Founder Mary Nguyen said her firm’s sales have increased by over 150percent since it started offering its goods on Amazon.
The Ministry of Industry and Trade of Vietnam and Amazon Global Selling haveagreed to implement their coordination plan from now to 2021, focusing onpromoting global export via e-commerce, developing brands on Amazon, andproviding e-commerce training programmes for Vietnamese enterprises.
Through the global export via e-commerce programme, as many as 100 Vietnamesebusinesses featuring products with high potential have been provided with skillstraining courses, direct consultation support, connections to support servicenetworks designed specifically for the programme. These steps have helped themintroduce their export products onto Amazon e-commerce system in the US in June2019.
Cooperation between Vietnam and the global e-commerce website Amazon.com isexpected to help Vietnam foster exports and expand export markets for itsenterprises, especially SMEs, in the coming time.
Vu Ba Phu, Director of the Vietnam Trade Promotion Agency under the MoIT stressed the necessityfor enterprises to make great efforts and sound preparations to effectively join the online sales channel. –VNA
Vietnam’s fast-growing e-commerce sector has posed a great challenge for the Government as many retailers are using loopholes in management regulations to trade counterfeit goods and cheat consumers, thus creating economic losses and shattering shoppers’ confidence in genuine e-commerce activities.
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Illustrative photo (Source: congthuong.vn) 
