Hanoi (VNS/VNA) - E-commerce websites will be given ratings to increasecustomers’ trust in purchasing and payment activities in the online environment.

This is one of the solutions the Vietnam E-Commerce and Digital Economy Agency(iDEA) under the Ministry of Industry and Trade (MoIT) has proposed topromote the development of the e-commerce market in 2021-25.

According to the ministry the national overall e-commerce development plan aimsto support and promote the wide application of e-commerce in businesses andcommunity; narrowing the gap among big cities and localities in e-commercedevelopment and building a healthy, competitive and sustainable market.

The plan also aims to expand the consumption markets for Vietnamese goods bothinside and outside the country through e-commerce. It will also promotetrans-border e-commerce transactions, helping Vietnam become one of threeleading e-commerce markets in Southeast Asia.

These goals are why the ministry asked iDEA to study and propose key solutionsto reach targets, strengthening the protection of consumers’ legitimateinterests in the e-commerce environment.

The iDEA will continue to complete the legal framework, buildingprogrammes, policies and solutions to encourage the rating of e-commercewebsites as well as rating platforms.

MoIT said in the context of the COVID-19 pandemic and the boom of the onlineshopping market, iDEA planned to develop an e-commerce ecosystem.

In the next five years, in addition to building policies, an e-commerce trustplatform would be a tool for assessing e-commerce businesses. This rating wouldbe available to consumers.

Other goals for 2015-25 would include building a guaranteed paymentsystem, resolving online disputes, applying e-vouchers in commerce; applyingstandard delivery services in e-commerce. The ministry would also deploy achain of events to develop e-commerce and support reputable Vietnamesemanufacturers.

In 2021, iDEA would launch the GoOnline programme to help businesses enter thee-commerce environment.

Earlier, the e-commerce report for Southeast Asian countries in 2019 by Google,Temasek and Brain & Company predicted the average growth ratefor 2015-25 of Vietnam’s e-commerce market would be 29 percent.

It is forecast that by 2025, Vietnam’s e-commerce scale will reach 43billion USD and rank third in ASEAN./.