An exposition featuring high-quality traditional products was held inHanoi from October 11-13 as part of activities to encourage localpeople to consume locally-made goods as appealed by the VietnamFatherland Front.

Organised by the Vietnam Association ofSmall- and Medium-sized Enterprises, the fair was formed by 300 boothsshowcasing locally-produced items hailing from across the country.

Locally-made products have increasingly won consumers’ favour since acampaign titled “Vietnamese prioritise Vietnamese goods” was launchedfive years ago, according to President of the Vietnam Fatherland FrontCentral Committee Nguyen Thien Nhan.

At a recent Hanoi conference reviewing the five-yearimplementation of the campaign, Nhan said the campaign has helped changeVietnamese consumers’ awareness of indigenous products.

Apart from generating more jobs and raising income for labourers, thecampaign has contributed to establishing a production and supply chain,said Nhan, who is also head of the Central Steering Committee of thecampaign.

Under the programme,all cities and provinces will build communication channels with a “Proudof Vietnamese goods” slogan by 2020, aiming to raise Vietnameseproducts’ market share at traditional supply channels at remote,far-flung and rural areas to 80 percent.

A survey conducted by Nielsen Company reveals that up to 90 percentof consumers in Ho Chi Minh City and 83 percent in Hanoi made surethat they will choose Vietnamese goods.

A report presented by the municipal and provincial steeringcommittees of the campaign also shows that locally-made products areappreciated by Vietnamese consumers.

In many localities, 80 percent of Vietnamese people prefermade-in-Vietnam garment and footwear products while 58 percent chooselocal food and vegetables.-VNA