Family trips to dominate Vietnam’s travel trends in 2025
Recent tourism research and management agencies have unveiled forecasts on Vietnamese travellers’ emerging preferences, with relaxation and family trips poised to lead tourism trends in 2025, along with increasing the adoption of digital travel technologies.
HCM City Post Office is a renowned tourist attraction, drawing crowds of visitors. (Photo: VNA)
HCM City (VNA) – 🐲Recent tourism research and management agencies have unveiled forecasts on Vietnamese travellers’ emerging preferences, with relaxation and family trips poised to lead tourism trends in 2025, along with increasing the adoption of digital travel technologies.
Digital travel platform Agoda has announced its 2025 Travel Trends Survey, highlighting a strong focus on family vacations, relaxation experiences and exploration of new destinations, which are driving significant growth in Asia’s tourism sector.
Holiday-makers are prioritising quality time with their family members, and seeking respite from daily routines. Some 39% of surveyed Vietnamese travellers plan to take family trips this year, viewing the journeys as opportunities to strengthen familial bonds. Theme parks have become a popular choice among Vietnamese tourists.
Meanwhile, solo travel and couple getaways maintain strong appeal, with many citing escape from bustling life as their primary motivation. Workations – a combination of work and vacation – has gained rising popularity as more enterprises embrace flexible working policies.
Travel inspiration among Vietnamese stems from personal interests, passions, budget considerations, and recommendations from friends and families, among others.
Reports from other travel agencies showed that digital technology has revolutionise the ways Vietnamese travellers plan their trips, with families turning to mobile applications for journey organisation. Besides, social media continues to exert its influence over travel decisions.
Ho Chi Minh City’s Department of Tourism reported robust digital adoption rates, with online booking in 2024 rising 33% against the previous year and cashless payment reaching 91.14%. Digital transformation has not only created favourable conditions for tourists but also helped the industry obtain encouraging achievements in 2024.
The city welcomed 6 million foreign tourist arrivals last year and 38 million domestic visitors, up 20% and 8.6%, respectively, from 2023, generating 190 trillion VND (nearly 7.5 billion USD) in tourism revenue.
Vice Chairman of the municipal People's Committee Nguyen Van Dung said the city will step up digital transformation in tourism management and marketing while focusing on enhancing product quality and diversification as well as promoting regional partnerships to capitalise on emerging travel trends.
Travel firms need to complete and improve service quality and develop new products aligned with tourists’ preferences, he said, laying stress on the significance of human resources training and rational policies to making tourism a spearhead economic sector./.
The Civil Aviation Authority of Vietnam (CAAV) on December 30 issued a directive on enhancing safety protocols ahead of the Tet holiday's high travel demand.
Phu Quoc, Vietnam's Pearl Island, has once again earned a spot in Travel + Leisure's list of top destinations to visit in 2025, solidifying its undeniable allure as an "emerging star" on the global travel map.
The number of visitors increased by 4.1% compared to the same period last year, while total tourism revenue surged by 48.8%, or nearly 88% of the year’s target.
“There is no more atmospheric way to haul into Vietnam’s twin metropolises as this train rattles through historic cities and swooshes beside spectacular coastlines,” according to Lonely Planet.
All the 240 households in Thieng Lieng hamlet once knew only salt production and aquaculture, but now welcoming tourists has become a source of their joy and income.
The first and only direct service connecting the two countries at the moment is set to operate three times per week using the modern wide-body Boeing 787-9 Dreamliner aircraft.
Mu Cang Chai is home to nearly 83,000 hectares of forest, including almost 60,000 hectares of unspoiled natural woodland. Recognising this potential, local authorities have embraced a holistic strategy that protects biodiversity while promoting tourism.
Phu Quoc ranks among the top 10 leading tourist islands in Asia. As the largest island in Vietnam, it boasts stunning natural beauty, with expansive coral reefs resting beneath the sea and a number of beautiful, poetic beaches such as Sao, Truong, and Khem, known for their fine white sand and crystal-clear waters.
Vietnam's national flag carrier Vietnam Airlines and Vietjet are among the exhibitors, promoting key destinations such as Ho Chi Minh City, Hanoi, and Phu Quoc, as well as distinctive tourism products.
Alexander Musikhin, Vice President of ATOR and CEO of the Intourist travel agency, highlighted Vietnam as a top destination offering a unique blend of beach holidays and cultural excursions.
According to Seoul’s Tourism Industry Department, approximately 20,000 Vietnamese visitors travel to the city each year for medical treatment. Vietnam consistently ranks among the top 10 countries with the highest number of medical tourists to Seoul.
An analysis of accommodation search data based on check-in dates for June and July revealed that Nha Trang surpassed all other destinations in popularity among Korean users.
The programme is organised by the Khanh Hoa provincial Youth Union and the “Khanh Hoa people speak English” Project, and aims to promote the culture, history, cuisine and other tourism products of Nha Trang – Khanh Hoa to international visitors.
VNAT Director General Nguyen Trung Khanh called visa a golden ticket to pulling in crowds, but he is clear that it needs coordinated efforts across multiple sectors to keep the momentum going in this fast-moving global travel scene.
As a tourism hub, Hanoi is now actively developing strategies to attract Muslim travellers. In recent years, the city has seen a notable uptick in visitors from countries with large Muslim populations.
When tourists witness firsthand the passion and care of farmers, they’re willing to pay higher prices because they see the genuine worth behind every product.
During the first five months, China continued to be Vietnam's largest source market of tourists, followed by the RoK, China’s Taiwan, the US, and Japan.
After more than three months of operation, the popularity of the free tours in Bac Ninh province shows no signs of cooling down. Many tourists return every week in hopes of experiencing all the tours and visiting every destination.
Typical products of Phu Tho are being showcased at the Lao Cai International Travel Mart 2025, held in the northern mountainous province of Lao Cai from June 5-8.
Featuring 130 stalls and delegations from 120 travel agencies representing more than ten countries and territories, the event is expected to provide a platform for establishing partnerships and attracting more visitors to Lao Cai in the future.
Kicking off the festival on the evening of June 7 will be the grand music concert titled “Nha Trang Say Hi”, featuring popular artists from the trending show “Anh Trai Say Hi”. The event will be broadcast live nationwide and conclude with a fireworks display over Nha Trang Bay.
