Farmers utilise e-commerce to boost sale of agricultural products
Agricultural specialties of some provinces are being sold on the e-commerce platform Sendo, marking the first time cooperatives and farmers have directly put their produce on sale in the digital environment.
The farm produce sold on the Sendo platform under the programme from June 21 to 26 (Screenshot photo)
Hanoi (VNA) – Agriculturalspecialties of some provinces are being sold on the e-commerce platform Sendo, marking the first time cooperatives and farmers have directly put theirproduce on sale in the digital environment.
The programme, co-organisedby Sendo and the Vietnam E-Commerce and Digital Economy Agency (IDEA) under theMinistry of Industry and Trade (MoIT), enables cooperatives and farmers in theprovinces of Bac Giang, Hai Duong, Vinh Long, Dak Lak, and Son La to directlysell their products to consumers, without intermediaries, thus ensuringcompetitive prices and freshness.
The produce on sale are allin season such as plums of Son La, avocadoes of Dak Lak, lychees of Bac Giangand Hai Duong, and purple sweet potatoes of Vinh Long.
Joining in this programmefrom June 21 to 26, farmers will receive the Sendo staff’s guidance on how to packageand introduce their products via livestreaming so that they can gradually use e-commerce as along-term distribution channel.
Bui Huy Hoang, an IDEAofficial, said the agency is working with e-commerce platforms, including Sendo,to help boost the sale of Vietnam’s agricultural products, and the efforts willbenefit more produce from across the country in the time ahead.
The MoIT will also keepcoordinating with relevant ministries and sectors to organise other programmessupporting the sale and brand building for agricultural products, includingthose providing e-commerce training./.
Departments of Industry and Trade around the country have been directed to join hands with their local agriculture sector to promote the distribution of products both in domestic and foreign markets amid the fourth wave of COVID-19 in Vietnam.
Good signals have been seen in the sale of Thanh Ha “Thieu” lychee in the northern province of Hai Duong on e-commerce platforms, according to the provincial Department of Agriculture and Rural Development.
Following successful sales of lychees, efforts have been made to sell other Vietnamese farm produce on e-commerce platforms, the Nong nghiep Viet Nam (Vietnam Agriculture) newspaper has reported.
The engagement of Vietnamese e-commerce platforms in the consumption of farm produce, particularly lychees, is a sustainable move not only amid the COVID-19 pandemic but also for the future.
The Minister of Industry and Trade has requested its Domestic Market Department to coordinate with localities and distribution systems to double lychee sales compared to the highest levels recorded in previous years.
A key change in the draft decree is a provision requiring bank transfers for gold transactions valued at 20 million VND (765 USD) and above, to enhance transparency and verify customer identities.
In the first four months of 2025, trade turnover between Vietnam and Cambodia surpassed 3 billion USD, marking a 7% increase compared to the same period in 2024.
On June 19 alone, a total of 2,005 trucks completed customs clearance at Lang Son’s border gates — the highest single-day figure ever recorded in the province. Of these, 634 carried exports and 1,371 imports.
The OECD Economic Surveys: Vietnam 2025 report focuses on analysing the country’s macroeconomic fundamentals, the impact of international integration on attracting foreign investment and trade, and the country’s prospects for developing a low-carbon economy.
Antoine Colin, Senior Vice President for Global Supply Chain Digital Transformation & Resilience at HP Inc., affirmed HP’s strategic commitment to building a supply chain and ecosystem in Vietnam and the region.
Deputy Director General of the Ministry of Industry and Trade (MoIT)’s Trade Promotion Agency Bui Quang Hung emphasised that logistics has evolved from a technical function into a core capability for Vietnamese exporters to maintain their competitive advantage in the US market.
A trade official has suggested companies work closely with shipping lines, airlines, and freight forwarders to monitor routes, transit times, and potential surcharges while exploring broader cargo insurance to cover risks like war and terrorism.
In addition to institutional reform, the agency is also rolling out key solution groups to combat counterfeit goods, imitations, and intellectual property infringements in the digital environment.
The event, co-organised by the Vietnam Trade Office in the UK and TT Meridian, a local importer of Vietnamese fresh produce, aims to build a national lychee brand and encourage broader recognition of Vietnamese fruits in a competitive, high-end market.
The industry's performance has been powered by bold investments in modern production lines, enabling Vietnamese firms to produce complicated products which were exclusive to advanced economies.
Outcomes of ABAC III will shape ABAC’s final policy recommendations to be submitted to the ABAC-APEC leaders’ dialogue, scheduled to take place in the Republic of Korea this November.
This is the second year the magazine has released the ranking, which is based on total revenue and key financial indicators of enterprises from seven countries in the region: Vietnam, Indonesia, Thailand, Malaysia, Singapore, the Philippines, and Cambodia.
At the summit, publishing, tech, and media sectors will discuss emerging trends, business models, and sustainable solutions for digital publishing development in Vietnam.
This year’s “Vietnam Goods Week” marks a significant milestone as it is being held simultaneously for the first time in four locations across Asia: Japan, Hong Kong (China), Cambodia, and Malaysia, from June 19 - 22.
According to NordCham Vietnam Chairman Thue Quist Thomasen, the Vietnamese Government’s commitment to achieving net-zero emissions by 2050 is both a challenge and an opportunity for businesses to contribute to green and sustainable growth.
The analysis from an investment perspective shows that the economy’s growth has been heavily capital‑driven, yet efficiency remains low as reflected by Vietnam’s Incremental Capital-Output Ratio (ICOR) being significantly higher than global and regional averages. This underscores the imperative to enhance capital‑use efficiency.
The farm produce sold on the Sendo platform under the programme from June 21 to 26 (Screenshot photo) 
