Fashion programme to support brocade villages in Lam Dong
Robinson Department Store (Robins) has cooperated with Vietnamese fashion designer Adrian Anh Tuan to kick off a social programmme titled Designs from the Village.
Robinson Department Store (Robins) has co-operated with Vietnamese fashion designer Adrian Anh Tuan to kick off a social programmme titled Designs from the Village. (Photo: elle.vn)
Robinson Department Store (Robins) has cooperated with Vietnamese fashion designer Adrian Anh Tuan to kick off a social programmme titled Designs from the Village.
In the programme, Tuan visits brocade villages of ethnic minorities in the Central Highlands province of Lam Dong, seeking inspiration for a charity fashion collection which will be sold at Robins.
"The trip is a meaningful one," said Tuan, the owner of luxury brand Valenciani, and judge of the 2015 Vietnam's Next Top Model. "Lam Dong is the cradle of many sophisticated brocade village💜s which created the beauty of the highlands.
"It is my honour to be welcomed by the region's locals, and to give a hand to support this community," he said.
Tuan visited trade villages K'Long and B'No on his three-day trip that began on August 14.
His collection will include 10 fusion T-shirts which feature traditional and modern patterns of brocade. It is expected to be launched in the fourth quarter of this year.
The village will have a source of income by supplying brocade for the collectio♈n, and all profits from the collection's sales will be donated. Designs will als🌌o be handed over to the village to make souvenirs.-VNA
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Robinson Department Store (Robins) has co-operated with Vietnamese fashion designer Adrian Anh Tuan to kick off a social programmme titled Designs from the Village. (Photo: elle.vn)
