Festival to promote Buon Ma Thuot as world coffee destination
The 9th Buon Ma Thuot Coffee Festival will take place in the Central Highlands province of Dak Lak from March 9 to 13, as part of activities to commemorate the 50th anniversary of the Victory of Buon Ma Thuot and the liberation of Dak Lak (March 10, 1975–2025).
Two media ambassadors of the 9th Buon Ma Thuot Coffee Festival, Miss Universe Vietnam 2017 and Top 5 finalist at Miss Universe 2018, H’Hen Niê (right), and Miss Vietnam Tourism Ambassador 2024 Dinh Thi Hoa. (Photo courtesy of the festival organiser).
Hanoi (VNA) –♒ The 9th Buon Ma Thuot Coffee Festival will take place in the Central Highlands province of Dak Lak from March 9 to 13, as part of activities to commemorate the 50th anniversary of the Victory of Buon Ma Thuot and the liberation of Dak Lak (March 10, 1975–2025).
Through the festival, the organiser aims to elevate Vietnamese coffee as a global culture and art, heard a press conference in Hanoi on February 12.
Vice Chairman of the Dak Lak provincial People’s Committee Nguyen Tuan Ha, who is also head of the organising board, said Executive Director of the International Coffee Organisation (ICO) Vanusia Nogueira will officially recognise Vietnam as the land of Robusta coffee at the opening ceremony of the festival.
The opening ceremony on March 10 will be a highlight of the event, showcasing vivid images of coffee, coffee culture, people, the Central Highlands gong culture space, as well as potential, strengths and tourism of Dak Lak.
Vice Chairman of the Dak Lak provincial People's Committee Nguyen Tuan Ha, who is also head of the organising board of the Buon Ma Thuot Coffee Festival 2025, speaks at the press conference. (Photo: VietnamPlus)
Ha said that the festival, themed “Buon Ma Thuot - Destination of World Coffee”, will feature 15 official activities, along with supporting events organised by local communities. In particular, a digital content creation contest to promote the event online will be held, as well as a groundbreaking ceremony for the Trung Nguyen Legend energy coffee factory.
As part of the main activities, a street festival will be organised, gathering art troupes from many countries, artists, students, and employees from coffee companies and factories, as well as coffee farmers in the province.
Deputy Director of the provincial Department of Culture, Sports and Tourism Lai Duc Dai said other activities include an exhibition of coffee products, machinery and equipment serving the industry, specialty coffee and OCOP products. There will also be a specialty coffee roasting competition, an international business matching conference, a coffee camp, a photo exhibition, together with cultural and art exchange programmes.
Additionally, there will be other exciting activities such as a light festival, a rock festival, an international off-road car racing competition, and a traditional boat race festival.
Dak Lak coffee products introduced at the press conference (Photo: VietnamPlus)
🐲Notably, domestic and international visitors will have a chance to enjoy free coffee at the festival, and join coffee-related experience tours, as well as eco-tourism, cultural, adventure, and community-based tours to local villages.
Dai said the festival is expected to help elevate the position of Vietnam’s coffee industry in the international arena, and boost socio-economic and tourism development in Dak Lak.
It also aims to honour coffee growers and businesses, introduce tourism potential and investment opportunities for coffee and agricultural products, and introduce the traditional culture of local ethnic minorities, especially the Central Highlands Gong Culture Space – the World Intangible Cultural Heritage of Humanity, he added.
Participants enjoy coffee at the press conference. (Photo: VietnamPlus)
Miss Universe Vietnam 2017 and top five finalist at the 2018 Miss Universe competition, H’Hen Nie, and Miss Vietnam Tourism Ambassador 2024 Dinh Thi Hoa, who are from Dak Lak, are media ambassadors for this year's festival.
Dak Lak is considered the “coffee capital” of Vietnam. It is home to the largest coffee farming area and output in the country, about 210,000ha and over 520,000 tonnes each year – more than 30% of the nationwide production. Dak Lak is known for its coffee products with exquisite and flavourful blends that are highly favoured worldwide./.
A delegation of Buon Ma Thuot in the Central Highlands province of Dak Lak, led by Chairman of the municipal People's Committee Vu Van Hung, visited France from December 12-14 to learn from French and international partners about green and sustainable urban planning.
The opening ceremony themed “Buon Ma Thuot - Destination of World Coffee” on March 10 will be a highlight of the event, showcasing vivid images of coffee, coffee culture, people, and the Central Highlands gong culture space, potential, strengths and tourism of Dak Lak.
High-quality coffee products and specialty coffee are expected to help position the brand of Buon Ma Thuot coffee, contributing to turning the city of the same name in the Central Highlands province of Dak Lak into a global hub for specialty coffees.
The North-South Expressway project is scheduled for completion by 2030, aiming to establish the groundwork for Vietnam’s modern railway industry and stimulate regional economic development, positioning the country for a significant economic leap in the era of national rise.
The probe, initiated on June 11 following a petition by the US Coalition for Fair Trade in Hardwood Plywood, targets products classified under HS Code 4412 and 9403 imported from China, Indonesia and Vietnam.
Sun PhuQuoc Airways was born as a perfect piece in Sun Group’s strategic vision to build a premium ecosystem of tourism, entertainment, real estate, and aviation. With a pioneering ambition, Sun PhuQuoc Airways is not just an airline, but a symbol of connection – bringing the world to Phu Quoc and taking Phu Quoc to the world.
A key change in the draft decree is a provision requiring bank transfers for gold transactions valued at 20 million VND (765 USD) and above, to enhance transparency and verify customer identities.
In the first four months of 2025, trade turnover between Vietnam and Cambodia surpassed 3 billion USD, marking a 7% increase compared to the same period in 2024.
On June 19 alone, a total of 2,005 trucks completed customs clearance at Lang Son’s border gates — the highest single-day figure ever recorded in the province. Of these, 634 carried exports and 1,371 imports.
The OECD Economic Surveys: Vietnam 2025 report focuses on analysing the country’s macroeconomic fundamentals, the impact of international integration on attracting foreign investment and trade, and the country’s prospects for developing a low-carbon economy.
Antoine Colin, Senior Vice President for Global Supply Chain Digital Transformation & Resilience at HP Inc., affirmed HP’s strategic commitment to building a supply chain and ecosystem in Vietnam and the region.
Deputy Director General of the Ministry of Industry and Trade (MoIT)’s Trade Promotion Agency Bui Quang Hung emphasised that logistics has evolved from a technical function into a core capability for Vietnamese exporters to maintain their competitive advantage in the US market.
A trade official has suggested companies work closely with shipping lines, airlines, and freight forwarders to monitor routes, transit times, and potential surcharges while exploring broader cargo insurance to cover risks like war and terrorism.
In addition to institutional reform, the agency is also rolling out key solution groups to combat counterfeit goods, imitations, and intellectual property infringements in the digital environment.
The event, co-organised by the Vietnam Trade Office in the UK and TT Meridian, a local importer of Vietnamese fresh produce, aims to build a national lychee brand and encourage broader recognition of Vietnamese fruits in a competitive, high-end market.
The industry's performance has been powered by bold investments in modern production lines, enabling Vietnamese firms to produce complicated products which were exclusive to advanced economies.
Outcomes of ABAC III will shape ABAC’s final policy recommendations to be submitted to the ABAC-APEC leaders’ dialogue, scheduled to take place in the Republic of Korea this November.
This is the second year the magazine has released the ranking, which is based on total revenue and key financial indicators of enterprises from seven countries in the region: Vietnam, Indonesia, Thailand, Malaysia, Singapore, the Philippines, and Cambodia.
At the summit, publishing, tech, and media sectors will discuss emerging trends, business models, and sustainable solutions for digital publishing development in Vietnam.
This year’s “Vietnam Goods Week” marks a significant milestone as it is being held simultaneously for the first time in four locations across Asia: Japan, Hong Kong (China), Cambodia, and Malaysia, from June 19 - 22.
