Two tonnes of fresh Vietnamese lychees, meeting GlobalGAP standards, arrived at Charles de Gaulle airport in Paris on May 28, marking the first shipment of this year's crop.
Vietnamese lychees are on display in France (Photo: VNA)
Paris (VNA) – Two tonnes of fresh Vietnamese lychees, meeting GlobalGAP standards, arrived at Charles de Gaulle airport in Paris on May 28, marking the first shipment of this year's crop.
The airlifted batch was from Thanh Ha district in the northern province of Hai Duong. Upon reaching supermarket shelves, the fruit attracted significant customer interest, with many eager to taste and purchase them.
ꦇ Do Thi Quynh Phuong, a representative of ACEM – the importing company, said it plans to import roughly 10 tonnes of fresh lychees this year to meet the anticipated high demand.
Vu Anh Son, Counselor of the Vietnam Trade Office in France, highlighted ongoing efforts to assist Vietnamese firms in entering the French market. The office is collaborating with partners to develop a long-term programme and strengthen connections within the Vietnamese business community in France. This network will be leveraged to help Vietnamese exporters access the French and wider European markets.
To enable Vietnamese farm produce to penetrate and maintain a firm foothold in a demanding market like the European Union, Son stressed that businesses need to improve cultivation practices and harvesting and preservation technologies to ensure the highest quality of fresh fruits.
𒐪 The most important is to intensify product introduction and promotion initiatives, helping Vietnamese goods reach more local consumers, he highlighted./.
Representatives of the Bac Giang Department of Industry and Trade had a meeting with a delegation of the Agricultural Counselor and Trade Counselor of Vietnam in the US to discuss measures to remove difficulties in irradiation activities and promote lychee exports to the US market in Bac Giang city, on April 5.
The northern province of Bac Giang earned over 6.87 trillion VND (about 286 million USD at current exchange rate) from the sale of lychee and related services in the 2023 crop, the highest ever, according to the provincial Department of Industry and Trade.
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The event, co-organised by the Vietnam Trade Office in the UK and TT Meridian, a local importer of Vietnamese fresh produce, aims to build a national lychee brand and encourage broader recognition of Vietnamese fruits in a competitive, high-end market.
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