The 2023 Cross-border E-commerce Expo Vietnam, the first of its kind, will take place in the southern largest economic hub of Ho Chi Minh City from August 10-12. (Photo: followbee.vn/en) Hanoi (VNA) ♉– The 2023 Cross-borderE-commerce Expo Vietnam, the first of its kind, will take place in the southern largest economic hub of Ho Chi Minh City from August 10-12.
According to Statista market research company of Germany, online sales will account for about one-tenth of Vietnam’s total retailsales and revenue of the country’s e-commerce market will reach 9 billion USD by 2025. Products such as cosmetics, home appliances, electronics,fashion, toys and furniture are the fastest growing sectors in Vietnam'se-commerce. And it is likely that the new retail model will have a strong impact on the traditional salesmethod. Statista also revealed that in 2017, the number ofonline consumers in the country only accounted for about 28% of the total customers. By 2020, the figure climbed to nearly 50%. It is estimated that by 2025,with a population of about 100 million, the number of online consumers inVietnam will exceed 70%.Vietnam's e-commerce business is rapidly catching upand surpassing other ASEAN countries. In the United Nations 2020 e-commercesurvey on 193 countries and territories, Vietnam ranked 86th, up two places.
🥃 In particular, Vietnam is also actively improving and developing e-commercewith the goal of becoming one of the four major countries in Southeast Asia by2025. Currently, Vietnam's 40 million online shoppers' average spending is about210 USD a year, ranking second among ASEAN countries.
During the two-day event,the organiser - Vinexad National Trade Fair and Advertising JSC - will integrate deep cooperation with overseas warehouses,logistics delivery, platform distribution, and mainstream e-commerce platforms. There are also plans to invite a large number of multi-channel networks (MCNs), influencers, anchors,and internet celebrities to fully utilise new media and marketing concepts.
🔯 The organiser will also leverage the resources of live streaming sales and agency operations to connectexhibitors with new marketing and sale channels. In addition, the localservice team will provide follow-up services for exhibitors./.
