Illustrative image (Source: VNA) Hanoi (VNA) – The Vietnam Joint StockCommercial Bank for Industry and Trade (VietinBank) has become the firstVietnamese lender to be named on the list of the top 300 most valuable bankingbrands, as recently announced by the Brand Finance.
Accordingly, VietinBank’s brand value jumped by 64 percentto 625 million USD in the 2019 rankings, placing it at spot number 242 – thehighest among Vietnamese banks to date. It was also one of the top 20 fastestbrand climbers globally, ranking eighth. Its brand strength index rose from 67to 77.33 out of the total 100 point, while its ranking improved from AA- in2018 to AA in 2019.
It was the seventh time VietinBank had been on the BrandFinance’s list with improving brand value. Last year, it placed 310th in thetop 500 list.
The Brand Finance’s top 500 list also saw the presence ofthe Bank for Investment and Development of Vietnam (BIDV), the Commercial Bankfor Foreign Trade of Vietnam (Vietcombank), and the Vietnam Prosperity JointStock Commercial Bank (VPBank).
BIDV and Vietcombank moved up from number 351 and 368 in2018 to 307 and 325 this year, respectively.
VPBank was the first and only private Vietnamese bank to benamed in the 2019 list. It was valued at 354 million USD.
Brand Finance is the world’s leading brand evaluation firm andis headquartered in the UK. Its brand evaluation results are annually publishedin international media such as The Banker, BBC, CNN, CNBC, Bloomberg, TheEconomist, and The Wall Street Journal.
It is also one of the few agencies to meet the ISO 10668brand valuation standards. –VNA
Accordingly, VietinBank’s brand value jumped by 64 percentto 625 million USD in the 2019 rankings, placing it at spot number 242 – thehighest among Vietnamese banks to date. It was also one of the top 20 fastestbrand climbers globally, ranking eighth. Its brand strength index rose from 67to 77.33 out of the total 100 point, while its ranking improved from AA- in2018 to AA in 2019.
It was the seventh time VietinBank had been on the BrandFinance’s list with improving brand value. Last year, it placed 310th in thetop 500 list.
The Brand Finance’s top 500 list also saw the presence ofthe Bank for Investment and Development of Vietnam (BIDV), the Commercial Bankfor Foreign Trade of Vietnam (Vietcombank), and the Vietnam Prosperity JointStock Commercial Bank (VPBank).
BIDV and Vietcombank moved up from number 351 and 368 in2018 to 307 and 325 this year, respectively.
VPBank was the first and only private Vietnamese bank to benamed in the 2019 list. It was valued at 354 million USD.
Brand Finance is the world’s leading brand evaluation firm andis headquartered in the UK. Its brand evaluation results are annually publishedin international media such as The Banker, BBC, CNN, CNBC, Bloomberg, TheEconomist, and The Wall Street Journal.
It is also one of the few agencies to meet the ISO 10668brand valuation standards. –VNA
VNA
