Forum seeks ways to improve trade promotion measures
The Vietnam Trade Promotion Agency organised the Vietnam export promotion forum 2019 in Hanoi on April 12, with the aim of seeking measures to improve trade promotion and increase the efficiency of export promotion.
Hanoi (VNA) –The Vietnam Trade Promotion Agency organised the Vietnam export promotion forum2019 in Hanoi on April 12, with the aim of seeking measures to improve tradepromotion and increase the efficiency of export promotion.
Addressing the event,Deputy Minister of Industry and Trade Do Thang Hai said that the forum focuseddiscussions on new export promotion measures which are suitable to currentmarket approach tendencies, and how to diversify trade promotion activities.
The forum created avenue for businesses, economic researchers, trade promotion organisations, andcentral and local management offices to exchange views, share experience, anddiscuss trade promotion measures to effectively boost exports.
According to theofficial, the structure of Vietnam’s export products is changing towardsreducing the export of raw materials and increasing the export of processedproducts.
Vu Ba Phu, Director ofthe Vietnam Trade Promotion Agency, stressed the need for enterprises torenovate themselves to improve their production capacity and the value ofproducts to meet consumers’ increasing requirements.
At the forum, domesticand foreign economists exchanged views on opportunities and challenges facingVietnam’s small- and medium-sized enterprises when participating in globalvalue chains.
They also shared ideason world market trends, as well as issues that Vietnamese enterprises should payattention to in order to effectively implement export market developmentactivities.
Jonas Grunder, deputyhead of the Swiss Cooperation Office under the Swiss Embassy in Vietnam, saidthat Vietnamese enterprises are facing a lot of challenges related tointegration barriers, customs procedures, and quality requirements.
Moreover, they are notadequately informed on the laws of foreign markets, he added.–VNA
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Illustrative image (Source: VNA) 
