A wide range of fruits and other agricultural specialties from various localities are being offered to consumers at the Big C Thang Long shopping mall in Hanoi.
Visitors to a booth at the fruit and farm produce week in Hanoi (Photo: VNA)
Hanoi (VNA) – A wide range of fruits and otheragricultural specialties from various localities are being offered toconsumers at the Big C Thang Long shopping mall in Hanoi.
The fruit and farm produce week, opened on May30, is the first held in the capital this year, aiming to stimulate consumerdemand.
Those on display include lychees from Bac Giang,Hung Yen and Hai Duong provinces; mango and plum from Son La; grapes from NinhThuan; aquatic products of Quang Ninh and Nam Dinh; along with variousvegetables grown in other localities.
The event also aims to create an occasion forthe 17 participating provinces and cities to partner with Big C and otherretail networks to ensure stable sales for their products.
Deputy Director of the Hanoi Department ofIndustry and Trade Tran Thi Phuong Lan said agricultural crops are currently inthe harvest time, so the week is very helpful for localities to boostadvertising and sales of farm produce in the post-COVID-19 period. This is alsoa chance for them and their businesses and cooperatives to learn about ways todistribute their products via the supermarket system.
The department pledges to create favourableconditions for enterprises and cooperatives to take part in trade promotionactivities in the most efficient manner, she added.
Vietnam exported 836 million USD worth of fruits and vegetables in the first quarter of 2020, a year-on-year decline of 10.9 percent, according to the Ministry of Agriculture and Rural Development.
Vietnam exported 390 million USD worth of fruits and vegetables in April, representing a month-on-month rise of 7.9 percent, but down 15.6 percent against the same period last year.
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The event, co-organised by the Vietnam Trade Office in the UK and TT Meridian, a local importer of Vietnamese fresh produce, aims to build a national lychee brand and encourage broader recognition of Vietnamese fruits in a competitive, high-end market.
The industry's performance has been powered by bold investments in modern production lines, enabling Vietnamese firms to produce complicated products which were exclusive to advanced economies.
Visitors to a booth at the fruit and farm produce week in Hanoi (Photo: VNA) 
